Quick overview
Job description
What you'll do
- Collaborate with Creative (Art & Copy), Strategy, and Medical to develop content for HCP and DTC audiences across multiple brands in rare disease
- Lead and execute both long- and short-form copy, both promotional and educational, across various media and platforms
- Write compelling and accurate content using scientific and clinical data
- Have a strong understanding of strategy and drive copy to align to the goals of the brand
- Reference and annotate content for assigned accounts and projects; prepare manuscript with final annotations and references within the internal submission process
- Stand in for the ACD of Copy, along with the ACD of Art, when the ACD of Copy is unavailable
- Work independently on multiple projects across brands, sometimes under tight deadlines
- Build a strong client relationship and work directly with them to problem-solve
- Develop creative concepts based on strategic direction, partnering with other Creatives, demonstrating a level of creative excellence
- Present work both internally and to clients
- Effectively manage internal and client feedback
- Review and mark up copy changes on layouts, as needed
- Work within the editorial process, leveraging client regulatory guidance and OPDP requirements for promotional tactics
About you
- At least 7 years of combined copywriting experience in agency and pharmaceutical advertising space; knowledge of both HCP and DTC work required.
- At least 2 years of supervisory/management experience required
- Experience writing for oncology or rare disease products
- Track record of independently producing successful, compelling, and strategically sound pharmaceutical promotional materials (must submit portfolio with resume
- Strong collaborator with Art partner; can think visually to strengthen creative and tactical development
- Ability to think critically, make effective decisions, and creatively problem-solve on the fly
- Demonstrated proficiency delivering quality work within tight deadlines; positive attitude; goal-oriented
- Demonstrated ability ideating on-brief creative concepts
- Advanced Mac experience with MS Office Suite and Adobe Creative Suite
- Able to understand scientific information on a level appropriate to create clear and succinct pharmaceutical and healthcare copy
- Proven experience with adding marginal annotations in medically heavy pieces for regulatory submissions
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