REMOTE - Web Marketing Manager

Job Description
Description:
Job Title
: Director of Marketing
Reports To:
Head of Marketing / Chief Executive Officer (CEO)
Greenville, SC / On-Site
Employment Type:
Full-time
About
Trueline
Brands
Trueline Brands is a visionary live entertainment company led by Michael Grozier, co-founder of House of Blues.

The company focuses on operating multi-use music venues in emerging markets across the U.Our flagship location, Trueline Greenville, is a new downtown venue featuring a 1,700-capacity state-of-the-art music hall, a 350-capacity intimate performance room, a private membership club, and more. The venue will host national touring artists, regional and local talent, curated events, and community celebrations. We are seeking a hands-on, execution-focused Director of Marketing to lead marketing efforts for Trueline Greenville during its launch and early growth phase.

The Director of Marketing will personally execute campaigns, build systems, create content, and manage day-to-day marketing operations while laying the foundation for future scale. This is not a “manage-from-a-distance” role.

Ticketed Event Marketing (Hands-On Execution)
Own and execute marketing campaigns for all ticketed events from concept through post-show analysis
Personally set up, manage, and optimize paid media campaigns, with an emphasis on digital channels
Write compelling marketing copy for ads, emails, show announcements, and artist promotions
Identify target audiences for each event and implement strategies to drive awareness and ticket sales
Partner directly with talent, promoters, and artist teams to coordinate marketing assets and timelines
Track performance, analyze results, and adjust tactics to maximize ROI and attendance
Brand & Community Marketing
Execute pre-opening marketing initiatives to support a successful venue launch
Build the Trueline Greenville brand through consistent messaging, storytelling, and visual presence
Personally manage and update website content, event listings, and brand assets
Take a grassroots approach to partnerships, community engagement, and local promotion
Support all revenue-generating lines of business, including private events, premium experiences, and food & beverage
Marketing Systems & Infrastructure
Build, manage, and grow the marketing database and CRM, including segmentation and email campaigns
Create, schedule, and publish social media content while actively growing engagement and following
Establish repeatable marketing processes, templates, and workflows that can scale over time
Manage marketing budgets with discipline and accountability, demonstrating strong financial acumen
Define future marketing roles, vendors, and freelance support as volume increases
Transition from primary executor to leader and manager of people, partners, and processes
Mentor and guide future marketing team members to ensure consistency and excellence
Bring 5+ years of hands-on marketing experience, preferably in live entertainment, hospitality, events, consumer brands, or high-growth startups
Demonstrate the ability to personally execute marketing campaigns end-to-end (paid media, email, content, social, partnerships)
Show strong experience in marketing ticketed events or time-sensitive campaigns with measurable revenue goals
Prove success in building marketing systems, processes, and infrastructure from the ground up
Apply a data-driven mindset with experience tracking KPIs, analyzing performance, and optimizing spend and strategy
Manage budgets effectively, prioritizing resources and making ROI-based decisions
Operate with high organization, self-direction, and the ability to manage multiple campaigns and deadlines
Serve as a foundational leader in launching a premier live music and entertainment venue in downtown Greenville
Own and shape the marketing strategy, systems, and brand
Thrive in a dynamic, creative environment rooted in music, culture, and community
If you are a hands-on marketing leader who thrives on execution, ownership, and building from the ground up, we’d love to hear from you.

Your experience executing marketing campaigns directly
How you approach building marketing systems and scaling over time