Deputy General Manager - Marketing

• Drive the annual and quarterly marketing plan, calendar and campaign pipeline, ensuring timely, on-brief execution across internal teams and agencies.
• Set up and run the function’s operating rhythm – review cadences, trackers, MIS and dashboards – giving leadership clear visibility on progress, spends and outcomes.
• Strengthen processes, SOPs, approval workflows and brand governance so that content, collateral and communication are consistent, compliant and delivered on time.
• Manage priority and fast-moving requirements, such as launches, leadership requests, escalations and sensitive matters (with Corporate Communications), with speed and sound judgement.

• Plan and campaign delivery: timelines and brand consistency
• Spend vs approved budgets, ROI on marketing investment, agency performance
• Digital: CPL, lead quality, engagement, MQL – SQL – Conversion
• Pipeline contribution from marketing programs (EPCs, C&I, IPPs, channel, institutional)
• Brand salience / awareness scores across segments
• Quality of MIS and reporting; process adherence
• Team engagement, retention and capability building
• Feedback from Sales, BD, Product, Corporate Communications and leadership; handling of escalations

• Support the Marketing Head in shaping brand strategy and positioning, translating business strategy, product strengths and competitive advantages into compelling brand propositions.
• Provide strategic inputs on market and competitor trends, segment priorities, annual planning and budgets, and contribute to leadership presentations.
• Build distinctive brand salience across B2B, B2C, institutional and channel audiences.
• Build a strong content ecosystem across digital, social, corporate and business channels.

• Lead end-to-end integrated marketing campaigns across TV, CTV, digital, social, print, radio, OOH, events, trade shows and on-ground activations, translating customer/market insights into impactful communication and measurable business outcomes.
• Partner with creative, media and digital agencies to deliver high-impact campaigns and brand platforms, ensuring strong execution, brand consistency, timely delivery and effective utilisation of marketing investments.

• Drive the digital marketing agenda across LinkedIn, Meta, Google and other relevant platforms.
• Build digital programs that deliver both brand awareness and measurable business leads.
• Own the marketing funnel from awareness to lead generation (MQL – SQL – Conversion).
• Strengthen marketing automation, CRM and digital customer journeys.
• Use data and analytics to continuously improve campaign performance, CPL, lead quality, engagement and conversion.
• Establish clear KPIs for brand, digital, demand generation and campaign effectiveness.

• Develop marketing programs for key segments including EPCs, C&I customers, IPPs, developers, channel partners, institutional customers and other strategic accounts.
• Partner with business teams to understand market opportunities, customer needs and competitive dynamics.
• Develop account-based marketing and targeted demand-generation programs for priority markets and customers.
• Build marketing interventions that contribute directly to pipeline creation and business growth.
• Partner with Product, Sales and Business teams on product launches and go-to-market programs.

• Lead agency briefing, evaluation, negotiation and performance management.
• Manage marketing spends efficiently, tracking against approved budgets, flagging variances early and ensuring strong ROI from investments.
• Support annual marketing planning, budgeting and allocation across channels and initiatives.

Minimum 15 years of relevant experience in marketing, brand, digital, demand generation or integrated marketing, including at least 3-5 years in a senior role leading a team.

Proven experience managing integrated campaigns across multiple channels and running marketing operations at scale – planning, budgets, governance and reporting.

Strong exposure to Brand, Media, digital marketing and performance marketing.

Experience working with senior stakeholders and cross-functional teams, including handling high-pressure and time-critical situations.

Experience managing agencies and significant marketing budgets.

• Brand Strategy & Positioning
• Integrated & Digital Marketing
• Demand Generation & Performance Marketing
• Marketing Analytics & Automation
• Agency & Budget Management
• Marketing Operations & Process Excellence

• Strategic thinking with a strong execution orientation
• People leadership – ability to build, coach and inspire teams
• Composure and sound decision-making under pressure
• Cross-functional collaboration with Sales, Business Development, Product and Corporate Communications
• Stakeholder management with senior leadership
• Commercial mindset, ownership and accountability
• Ability to operate across B2B and B2C environments