Marketing Manager: Digital Performance Marketing

The American Society of Composers, Authors and Publishers (ASCAP) is a membership association of more than one million songwriters, composers and music publishers, and represents some of the world’s most talented music creators.

ASCAP licenses a repertory of over 20 million musical works to hundreds of thousands of businesses that use music, including streaming services, cable television, radio and satellite radio and brick and mortar businesses such as retail stores, hotels, clubs, restaurants and bars. identifies, matches and processes trillions of performances every year; ASCAP puts music creators first, advocating for their rights and the value of music on Capitol Hill, driving innovation that moves the industry forward, building community and providing the resources and support that creators need to succeed in their careers.

Learn more and stay in touch at on X and Instagram @ASCAP and on Facebook.
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The Director, Digital Marketing will own end-to-end strategic development and implementation of integrated marketing campaigns and projects designed to drive brand awareness and attract new music creators and music users to ASCAP.

This is a role for a versatile and highly analytical marketer with a creative mindset, someone that combines qualitative and quantitative skills and innovative thinking, with proficiency in audience targeting, content strategy, digital advertising, marketing automation and emerging platforms. This is an exciting opportunity for a modern strategic marketer that can independently take initiative and lead B2B and B2C projects from ideation to execution, and who thrives in a fast-paced, dynamic environment, enjoys staying ahead of evolving trends and passion for mission-driven marketing.

This is a multi-faceted role that spans across multiple marketing disciplines, responsibilities include but are not limited to:
Lead licensing marketing strategy and manage key relationships to support business growth and objectives. Oversee optimization of marketing technology and insights, identify core opportunities t o boost brand visibility across SEO and AEO. Develop and establish a framework for implementing new emerging strategies into cross-department content planning.

Craft design-forward promotional and advertising briefs, balancing business goals with compelling visuals and persuasive messaging. Develop and execute a target marketing strategy that drives business impact and brand awareness with different audience segments. Manage ad budget, schedule and creative briefs in collaboration with VP, Sr, Marketing Strategist. Direct key agency and vendor partnerships across digital advertising, media and technology. Google Analytics, Data Studio, Search Console, etc.) to track KPIs, analyze performance and present actionable learnings to inform future strategy.

Drive holistic project planning including ideation, execution, content, measurement and attribution. Own end-to-end project management including timelines, deliverables, execution planning, milestone tracking and more. Build marketing reports and present campaign recaps with consolidated findings, data-driven narratives and learnings.

Bachelor’s degree required, degree in marketing is a plus
~8+ years of hands-on experience developing and executing digital marketing campaigns for both business-to-consumer (B2C) and business-to-business (B2B) audiences.
~ Highly analytical and data-driven; Comfortable managing a high volume of work, shifting between different tasks and disciplines.
~ Strong working knowledge of the shift and impact of AEO on content discoverability.
~ Well-versed in digital advertising strategy (e.g. paid-social, paid-search, etc) and emerging trends.
~ Strong creative thinker.
~ Proficient in Google Analytics, Google Search Console, Google Ads, PowerPoint/Canva, and other digital marketing tools.
~ Hands-on experience with marketing automation platforms, content management systems and related digital marketing tools (e.g. survey-building, email marketing, event planning, payment platforms).
~ Strong understanding of attribution measurement (UTM parameters, website tagging, etc.).
~ Track record of project management, operational oversight and problem-solving.
~ This position is an individual contributor, able to work autonomously and with minimal supervision.
~ This position requires the incumbent to be in the office three days per week.
~ Occasional travel for in-person meetings may be required.

These health care and financial plan options include the following

~ A choice of either network-only provider medical and dental plans or more flexible medical and dental plans where you can see providers in or out-of-network
~ Vision plan that offers both in and out-of-network provider options
~401(k) Plan that offers pre-tax, Roth, and an after-tax employee contribution option which includes a company match
~ Generous time-off policy
~ Health care and dependent care flexible spending accounts
~ Short-term disability insurance/salary continuation and long-term disability insurance
~ Voluntary pet health insurance
~ Voluntary auto and homeowner’s insurance
~ Voluntary employee, spouse, and dependent life insurance options
~ The above summary of the current benefits is subject to the terms and conditions of the benefit plan documents.

This summary is not complete and is subject to the terms of the underlying plan documents. Please note that ASCAP reserves the right to amend or otherwise revise or terminate, at any time and in its sole discretion, its benefit plans, programs, and policies. Occasional travel for in-person meetings may be required.

All ASCAP employment decisions are made on the basis of individual qualifications and performance and not on the basis of race, national origin, ethnicity, sex, age, marital status, sexual orientation or preference, gender identity, genetic information, disability, handicap, color, creed, religion, veteran status, or any characteristic protected by applicable federal, state or local laws.