Senior Manager, Marketing - R01568434

Senior Manager, Marketing

Key Responsibilities

• Define and execute BFSI go-to-market and field marketing plans for priority existing accounts and net-new targets.

• Partner with BFSI leadership, Client Partners, Growth, Sales, Alliances and Marketing to align campaigns with account priorities, revenue goals, pipeline growth and expansion.

• Design demand generation and ABM programmes, including account research, persona mapping, buying-centre identification, campaign orchestration and engagement tracking.

• Run multi-channel campaigns across email, LinkedIn, paid media, webinars, executive roundtables, events, partner campaigns and personalised outreach.

• Support timely lead follow-up and opportunity progression with campaign assets, executive messaging, account intelligence, event follow-up plans and opportunity-specific proof points.

• Create BFSI-specific content and customer evidence, including case studies, public references and success stories around AI, data modernisation, customer experience, cloud, compliance, ServiceNow and digital transformation.

• Strengthen collaboration across the select partner ecosystem to amplify campaigns and extend reach.

• Track performance and be accountable for marketing contribution across engagement, SALs, meetings, opportunities, pipeline sourced, pipeline influenced and revenue impact.