Why This Role Stands Out
This Head of Brand role in London offers a fantastic opportunity to shape the global brand strategy for a leading asset management firm, driving impactful campaigns and evolving brand identity. You'll thrive if you have extensive asset management brand experience and a proven track record of executing global strategies, with the hybrid work model offering excellent flexibility. Don't miss out on this chance to make a significant impact and advance your career!
Quick Overview
Seniority
Leader
Employment type
Full Time
Work mode
Hybrid
Location
London, United Kingdom
Posted
2 days ago
Job Description
Responsibilities
- Define and deliver the global brand strategy aligned to corporate and commercial objectives
- Set the annual brand and product/commercial campaign roadmap, prioritising by impact and audience
- Own strategic briefs covering objectives, target audiences, key messages and KPIs
- Guard and evolve brand identity (visuals, messaging and tone of voice)
- Translate Sales priorities into effective campaign strategies with measurable outcomes
- Track brand health and campaign effectiveness; turn insight into recommendations
- Monitor market trends, competitors and client perceptions to inform positioning and innovation
- Lead agency partnerships for creative, media and production; secure high‑quality delivery.
- Oversee advertising asset production, workflows and on‑time delivery to media partners
Requirements
- Extensive previous brand experience in asset management
- Proven success creating and executing global brand strategies
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