Consumer Insights Manager

Job Title: Consumer Insights Manager / Senior Consumer Insights Manager

Location: Los Angeles, CA

Pay Range: $50 - $60 Per Hour

Key Responsibilities

• Lead end-to-end consumer insights and market research projects, from research design and methodology through analysis and presentation.


• Conduct and synthesize qualitative and quantitative research to understand consumer attitudes, behaviors, preferences, and content consumption.


• Develop audience segmentation and audience strategy frameworks to identify target audiences and growth opportunities.


• Partner with Content, Creative, Marketing, Product, Media, and Publicity teams to incorporate consumer insights into business decisions.


• Evaluate content concepts, pilots, campaigns, characters, genres, and audience propositions through consumer research.


• Translate complex research findings into clear, concise, executive-ready narratives and strategic recommendations.


• Present insights and recommendations to senior executives and cross-functional leadership.


• Manage external research agencies, vendors, and research partners to ensure high-quality execution and deliverables.


• Design and implement research frameworks, methodologies, and measurement approaches.


• Conduct global/international research and synthesize insights across different markets and consumer segments.


• Integrate multiple data sources, including primary research, social analytics, audience measurement, and syndicated research.


• Identify emerging consumer trends and translate them into implications for content and business strategy.


• Mentor junior researchers and contribute to the development of the broader Consumer Insights organization.

Basic Qualifications

• 7+ years of experience in Consumer Insights, Market Research, Audience Research, Consumer Research, or a related field.


• Experience working in entertainment, media, streaming, television, film, or another consumer-facing industry.


• Strong experience with both qualitative and quantitative research methodologies.


• Demonstrated experience translating research findings into strategic business recommendations.


• Strong analytical, synthesis, and problem-solving skills.


• Excellent written and verbal communication skills, including the ability to present to senior executives.


• Experience managing external research vendors/agencies.


• Proven ability to work effectively across multiple functions and stakeholder groups.

Preferred Qualifications

• Experience with streaming platforms, film/TV content, or digital entertainment.


• Experience with audience segmentation, content testing, campaign research, and brand tracking.


• Experience conducting research across international/global markets.


• Familiarity with entertainment measurement sources such as Nielsen, Q Scores, E-Poll, or similar platforms.


• Experience developing research frameworks or new insight methodologies.


• Experience partnering with Creative, Content, Marketing, Product, Media, or Publicity teams.


• Strong executive storytelling and presentation skills.


• Experience managing multiple research projects simultaneously in a fast-paced environment.


• Familiarity with social analytics and emerging GenAI tools.