VP of Performance Marketing - Fully Remote

VP, Performance Marketing
($160K Base + Bonus | Target Total Comp $200K+)
About Heartland Roadshow
Heartland Roadshow is a nationwide, growth-focused company that acquires valuable estate items directly from the public through a network of events held across the U.S. Often compared to Antiques Roadshow, our events provide a professional, secure environment where individuals can sell gold, silver, coins, watches, jewelry, and other collectibles.

Our business is built on a scalable, multi-market model driven by direct-response marketing, operational discipline, and a strong focus on measurable performance. Our marketing engine has historically been driven by direct mail, and we are now expanding into TV, paid social, and additional acquisition channels in a meaningful way. We are seeking a high-level, data-driven marketing operator to take ownership of our acquisition strategy and help scale the business to the next level.

About the Role
This is not a “manage agencies and report metrics” role.
This is a hands-on leadership position responsible for:
Scaling customer acquisition across multiple channels
Driving measurable ROI (CAC, MER, revenue growth)
Leading and developing a team of 6 marketing team members
Building a disciplined testing and optimization culture

Key Responsibilities
Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)
Optimize and improve CAC, ROAS, and overall marketing efficiency
Expand TV advertising across new markets and creatives
Build and scale paid social (Meta) campaigns
Develop and execute structured A/B testing strategies
Analyze performance across multiple markets and allocate budget accordingly
Lead, manage, and improve a team of 6 marketing professionals
Oversee creative direction and messaging strategy
Build reporting systems and dashboards for performance tracking
What We’re Looking For
8–15+ years in performance marketing, growth, or acquisition roles
Proven experience scaling marketing in multi-market environments
Deep expertise in at least 2 of the following:
Direct Mail
TV Advertising
Paid Social (Meta)
Strong analytical mindset (CAC, LTV, MER, ROAS)
Experience managing teams of 5+ people
Ability to be both strategic and hands-on
What We Are NOT Looking For
Brand-only marketers
Agency account managers without P&L ownership
Candidates without direct experience scaling acquisition channels
Compensation
Competitive base salary commensurate with experience
Performance-based bonus tied to revenue growth, CAC efficiency, and channel performance
Fully remote position
Why This Role is Unique
You will own and scale a multi-channel acquisition engine
You will have real autonomy and decision-making authority
Your performance will be clearly measurable and rewarded
You will play a key role in driving nationwide growth