Marketing Manager

Job Description
Job Description
Description:
The Marketing Manager plays a central role in shaping and executing the firm’s marketing vision, managing brand standards, digital platforms, social media, and strategic campaigns. Reporting to the Director of Marketing and Business Development, this position supervises the marketing team and works closely with attorneys, firm leadership, and members of the business development team to support marketing, content, communications, events, and rankings efforts. The ideal candidate brings strong leadership, creativity, and technical expertise to drive impactful marketing initiatives across the firm.

Primary Job Duties

Develop and execute comprehensive marketing plans to increase brand awareness and client engagement consistent with the firm’s strategic objectives and strategy
Lead and inspire a collaborative marketing team, fostering a culture of excellence
Develop and maintain the firm’s brand guidelines
Ensure consistency in branding and messaging across all marketing channels
Create and design marketing materials (brochures, newsletters, etc.) for digital and print using Canva and Adobe Creative Suite (InDesign, Photoshop).

This may also include the coordination and supervision of design efforts with an external provider
Coordinate the production of the firm’s podcast
Oversee vendor management, production, and fulfilment of firm promotional products
Plan and execute marketing campaigns, including email marketing and other promotional activities
Oversee digital and social media marketing to enhance the firm’s profile, including active management of our social media channels and website
Partner with the events and business development team on firm events, sponsorships, and conferences
Management and coordination of efforts to update content on the firm’s website and intranet
Efficiently manage marketing budgets and resources
Work with the firm’s Content Specialist to develop and manage the firm’s PR strategy.

Manage the development of internal communications, such as firm updates and newsletters
Maintain and optimize the firm's marketing technology products
Assist with award and ranking calendar tracking and fulfillment
Track and analyze marketing metrics to measure the effectiveness of campaigns and strategies
Perform additional duties as needed
Key Competencies:
Communicating – Service Managers provide the information required by others in a concise, direct, and unambiguous way.

They strive to ensure that the receiver clearly understands the specifics of their message and they are able to listen to, receive, and understand messages conveyed by others. Team Building – Service Managers enable and encourage group members to work together to complete tasks and accomplish goals that individual members could not accomplish alone. Service Focus – Service Managers place great emphasis on creating customer loyalty by ensuring the highest value of service is always provided and by delivering on commitments to the customer.

Process Management – Service Managers take a systematic approach in contributing to making the company’s workflow more effective, efficient, and capable of adapting to an ever-changing environment. Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

This position may be designated as remote, hybrid, or fully in-office, depending on the needs of the role, office location, and Firm requirements.

Requirements

5+ years of relevant experience, including experience in a law firm environment
Bachelor’s degree in marketing, communications, or a related field
Extensive experience with online and social media marketing
Advanced knowledge of corporate communications, marketing principles, and digital marketing concepts
Excellent leadership and team management skills
Familiarity with relevant marketing technology tools, as well as law firm rankings, awards, and publications
Strong understanding of digital marketing, SEO, and web analytics
Familiarity with Canva
Ability to work independently and collaboratively in a fast-paced team environment
Strong attention to detail to produce accurate, timely and complete work product
Strong written and verbal communication skills
Strong project management skills, initiative and the ability to manage multiple projects
Strong problem solving and analytical skills to make sound decisions
Proficiency in MS Office programs such as Outlook, Word, and Excel
Graphic design (Adobe Creative Suite) experience a plus
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