Retention Marketing Specialist

Job Description
Job Description
Meet REVOLVE:
REVOLVE is the next-generation fashion retailer for Millennial and Generation Z consumers. As a trusted, premium lifestyle brand, and a go-to online source for discovery and inspiration, we deliver an engaging customer experience from a vast yet curated offering totaling over 45,000 apparel, footwear, accessories and beauty styles. Our dynamic platform connects a deeply engaged community of millions of consumers, thousands of global fashion influencers, and more than 500 emerging, established and owned brands.

Through 16 years of continued investment in technology, data analytics, and innovative marketing and merchandising strategies, we have built a powerful platform and brand that we believe is connecting with the next generation of consumers and is redefining fashion retail for the 21st century. For more information please visit
At REVOLVE the most successful team members have a thirst and the creativity to make this the top e-commerce brand in the world. With a team of 1,000+ based out of Cerritos, California we are a dynamic bunch that are motivated by getting the company to the next level.

It’s our goal to hire high-energy, diverse, bright, creative, and flexible individuals who thrive in a fast-paced work environment. Some of the sweetest perks we offer aren’t in a typical benefit package like hefty discount on items we carry – as in 50% or more off retail prices, free weekly lunches, and pretty rad company parties. To take a behind the scenes look at the REVOLVE “corporate” lifestyle check out our Instagram @REVOLVEcareers or #lifeatrevolve. Are you ready to set the standard for Premium apparel?

Main purpose of the Retention Marketing Specialist role

This is a full time and permanent role for an analytically driven thinker who can synthesize current business intelligence or trend data to inform retention marketing strategy, and project manage and implement new strategies.

Major Responsibilities

Essential Duties and Responsibilities include the following. Other duties may be assigned.

Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
Write queries and scripts to serve personalized content in emails and mobile push messages
Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
Perform customer segmentation and customer lifetime value analysis to support retention strategy
Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.

Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
Prepare, test and schedule daily email sends
Test and schedule mobile push notifications
Plan and implement A/B tests on campaigns
Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
Prepare and present weekly email scorecard
Maintain email calendar and gather assets
Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
Oversee and monitor email list segmentation and list growth
Provide ad-hoc reporting and analytical support to marketing team as needed
Perform market research and monitor competitor’s email programs
Help with Loyalty program implementation and measurement
Required Competencies:
To perform the job successfully, an individual should demonstrate the following competencies:
Outstanding analytical skills, with strong academic background in data analytics, technology, math, or science.

Strong SQL background, ability to dive into the dataset and arrive at a conclusion
Proven business acumen and results oriented.

Ability to demonstrate logical thinking and problem solving skills
Strong attention to detail
Strong communication, collaboration, and presentation skills
Comfortable working in a very collaborative, creative, and fast paced environment
Comfortable sharing concepts and taking feedback
Self-motivated and takes initiative
Interest in e-commerce and marketing
Eagerness to learn new skills
Self-motivation and initiative-taking
Minimum Qualifications:
A BA/BS Degree is required

Preferred Qualifications

1+ years of analytical experience is a plus but not required
MS/MSc/MEng in a quantitative field is a plus but not required
Experience with SQL, Tableau, Google Analytics, Python preferred
Basic programming skills in any language (java, vba, python, c++…) are a plus
Experience with E-commerce marketing is a plus
SQL and Database experience or training is a plus
A successful candidate works well in a dynamic environment with minimal supervision. At REVOLVE we all roll up our sleeves to pitch-in and do whatever it takes to get the job done.

Each day is a little different, it’s what keeps us on our toes and excited to come to work every day. For individuals assigned and/or hired to work in California, Revolve includes a reasonable estimate of the salary or hourly rate range for this role. This takes into account the wide range of factors that are considered in making compensation decisions; including but not limited to business or organizational needs, skill sets, experience and training, licensure, and certifications. A reasonable estimate of the current base annual range is $70,304 to $72,000 per year.

ATTENTION

After submitting your application, please check your spam folder for emails on your application status. Emails are sent from an ADP email address.