Director, Platform Leader (Marketing Technologies)

Job Description [Full-time] • Remote
At Boldin, we believe financial confidence should be accessible to everyone. Boldin is a comprehensive financial planning platform that helps people understand their financial picture, make smarter decisions with their money and time, and plan for the future with confidence. This is an opportunity to join a mission-driven team and help shape the future.

About This Role
We're looking for a
Performance Marketing Lead to own paid user acquisition end to end. from there, you'll decide where we expand next—CTV, podcast, and paid sponsorships, or somewhere we haven't tried yet. You'll make that call based on what the data says, not what's fashionable. You'll be in the accounts, writing copy, setting up landing page tests, reporting out on the numbers, and hitting our CAC targets. You'll work directly with our Head of Growth, and closely with data, product, lifecycle, and creative partners.

Own paid acquisition strategy and execution across all paid channels, with an initial focus on SEM and paid social, then expanding into CTV, paid sponsorships, and new channels as the data supports it.

Run end-to-end campaign management—strategy, build, launch, optimization, analysis, and reporting
Optimize account performance through ongoing keyword work, ad copy testing, campaign structure improvements, and bid strategy
Build a consistent testing cadence across ad copy, creative formats, audiences, targeting, and landing pages, and turn results into a documented learning loop
Manage performance against efficiency targets (CAC, LTV:CAC, CPA, ROAS) rather than top-of-funnel volume alone, and connect paid spend to registrations, trial starts, and new customer revenue.

Analyze audience and placement data to find new opportunities and cut inefficient segments
Report on paid performance and test results weekly, and translate results into a clear point of view on what we do next
Partner with our data team to make sure attribution, tracking, and conversion measurement are trustworthy—and flag it loudly when they aren't
Evaluate and manage agencies, vendors, and tools where they extend our capacity
Evolve the acquisition roadmap based on performance, seasonality, competitive shifts, and new audience insight
6+ years in performance marketing or paid acquisition, with meaningful time in a consumer/B2C environment
~ Hands-on operator experience in Google Ads and paid social (Meta at minimum; Reddit, LinkedIn, YouTube, or TikTok a plus)—you've built and optimized accounts yourself, not just briefed an agency
~ Track record of owning a paid budget of at least $1M annually and hitting efficiency targets, with specific numbers you can walk through
~ Strong analytical skills: comfortable pulling your own numbers from BI or warehouse layer, and able to build your own reporting rather than waiting on someone else
~ Experience with subscription or freemium business models, and comfort optimizing to downstream revenue rather than lead volume
~ Demonstrated CRO instincts and experience partnering on landing page and funnel testing
~ Clear written communication—you can explain performance and tradeoffs to a leadership audience without a translator
~ Comfortable operating in a small, fast-moving team where you set your own priorities
Salary Range $140,000 – $175,000 + Equity + Performance Based Bonus - DOE
We want to be as inclusive as possible in our hiring process.

We encourage applications from individuals of all backgrounds, including and not limited to people of any race, ethnicity, or national origin, individuals with differing abilities, members of the LGBTQ+ community, veterans, gender minorities, women and people from underrepresented communities. If you are comfortable doing so we invite you to share your preferred pronouns in your application. #LI-REMOTE