CRM / Lifecycle Marketing Manager

Our client is hiring a
CRM / Lifecycle Marketing Manager to build and own its U.S. customer retention and lifecycle marketing strategy. This is a brand-new role with the opportunity to create the program from the ground up — from customer segmentation and first-party data growth to email/SMS, personalization, automation, and measurement. Our client has a strong consumer brand presence and demand generation engine, but the next opportunity is figuring out how to stay connected with customers after initial engagement and drive retention, repeat purchase, and customer lifetime value
.

What You'll Own
Build the
CRM and lifecycle marketing strategy
Develop customer journeys across email, SMS and other retention channels
Create meaningful customer segments and personalized messaging strategies
Grow their first-party customer database
Build programs focused on engagement, retention, repeat purchase and lifetime value
Connect CRM activity back to eCommerce sales and actual purchase behavior
Own testing and optimization, including
A/B testing and performance measurement
Help evaluate and optimize their
CRM/marketing automation technology
Partner across eCommerce, digital, brand marketing, sales and global marketing teams
What They're Looking For
5–8+ years of CRM, lifecycle, retention or customer marketing experience
Strong preference for
CPG, consumer or retail brand experience
Experience working in-house for a brand is highly preferred
Strong background in customer segmentation and personalization
Hands-on experience with email, SMS and marketing automation platforms
Experience growing a first-party database or evolving an existing CRM program
Ability to connect marketing programs to conversion, sales or revenue
, not just opens and clicks
Experience building or significantly improving a CRM/lifecycle program
Comfortable being both strategic and hands-on
Someone who understands how to connect lifecycle marketing back to retail/eCommerce purchase behavior
B2B experience is a plus, but not required
The Opportunity
This isn't a role where you're inheriting a mature CRM machine and simply keeping it running.

This is an opportunity for the brand to build a much stronger first-party customer ecosystem in the U.S., and this person will have significant ownership over what gets built, how customers are segmented, what technology is used, and how success is measured. This is a direct hire position that offers health, dental and vision benefits, along with a competitive 401k package. This role will offer a salary range of $120,000-$135,000 base with eligibility to earn a 12% bonus. This is a hybrid schedule, 3 days in-office in the northern suburbs of Illinois. Apply today!

Natalie Hunt
Senior Marketing Recruiter
LaSalle Network
#LI-NS1