PR Assistant

About TOTEME

TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations, and the notion of style.

With an appreciation for how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Archetype pieces are realized in authentic materials, rich textures and graphic silhouettes. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals, and spaces.

TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create women’s and men’s collections spanning ready-to-wear, shoes, bags, accessories, and jewelry.

The Role

TOTEME is looking for a PR Assistant to join our team in New York City full-time. In this role, you will provide administrative and operational support across our PR activities in North America, including press requests, product placements, seeding, events and reporting. You will report to the Global PR Director and work directly with the PR team and relevant internal and external partners.

Responsibilities

• Maintain and update press, VIP, influencer, stylist and industry contact databases.

• Support product placements and seeding by coordinating and tracking product requests, shipments, returns and follow-ups.

• Coordinate with the PR team, external VIP agency and internal teams regarding product availability and movements.

• Support local PR activities including store openings, events, press days and other brand activations.

• Prepare and maintain guest lists, invitations and attendance information for events and press activities.

• Track press coverage and support the preparation of regular PR reports and updates.

• Support store pulls, sample handling and day-to-day product coordination.

• Take meeting notes, follow up on agreed actions and provide general administrative support to the PR team.

• Participate in and contribute to TOTEME’s social and environmental sustainability strategy.

Your Profile

• This is a entry level role, previous professional experience is not required. Internships, studies or other exposure to PR, communications, fashion or a related field are beneficial.

• An interest in fashion, PR, media and the North American fashion and cultural landscape.

• Comfortable working with administrative tasks, databases, spreadsheets and coordination.

• Strong attention to detail and ability to work according to established processes and timelines.

• Fluent in spoken and written English.

About You

• A TOTEME ambassador who lives and breathes our culture and values.

• Organized and detail-oriented, with a reliable approach to your work.

• A clear and collaborative communicator.

• Service-minded, curious and eager to learn.

• Able to manage multiple tasks and changing priorities in a fast-paced environment.

This is a full-time position based at TOTEME's New York City office, starting in October 2026.

The annual salary for this role ranges between $50,000 and $55,000 before tax and will be set according to the applicant’s profile, skills and previous experience. This is a non-exempt employment and is eligible for overtime pay in accordance with applicable laws and company policy.

TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia.

TOTEME has an internal career development and title framework and the job title used in the recruitment ad may differ from the title used internally at TOTEME.

Candidates progress through application, screening, interviews or case assessments, followed by final pre-employment checks and a formal offer before joining our team. We anonymize names and personal details in applications during the screening stage to support fair and skills-based hiring.

By applying to this position, I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to two years from the submission date. Find out more about our privacy policy here.