Marketing Manager IV

RESPONSIBILITIES

A client with Kforce is seeking a Marketing Manager IV to jon their team in Mountain View, CA.

Responsibilities

• Own end-to-end release GTM strategy/execution for the client's Enterprise Suite and mid-market innovations
• Build and run a release management framework across Pilot, Beta, and GA (stage gates, readiness criteria, alignment)
• Establish tiering/governance to determine marketing investment based on expected impact
• Act as central orchestrator across Product, Marketing, Sales, Customer Success, Comms, and Enablement
• Drive continuous improvement of release processes through measurement and post-launch learnings
• Partner with Product Management leaders to understand roadmap and priorities
• Bring customer/competitive/market insights into roadmap discussions
• Ensure roadmap aligns with ICP needs and business priorities
• Advise Product teams on positioning, launch readiness, and adoption strategy

Positioning, Messaging & Customer Value

• Translate product capabilities into customer benefits and value propositions
• Partner with Product Marketing on narratives/messaging for CFOs, finance leaders, controllers, and accountants
• Focus communication on customer outcomes, not just features
• Maintain messaging consistency across audiences and GTM motions
• Drive internal readiness/enablement so customer-facing teams can sell and support adoption
• Partner with Sales/CS to spot adoption opportunities and gather feedback
• Define success metrics and measurement frameworks for launches
• Analyze performance/adoption trends to find optimization opportunities
• Build feedback loops from customers/field into future roadmap and GTM planning

REQUIREMENTS:

• 10+ years in product marketing, product management, or GTM roles within B2B SaaS/enterprise software
• Track record leading complex, cross-functional product launches and release programs
• Experience partnering with Product Management to shape roadmap and translate it into customer value
• Strong storytelling and positioning skills - turning releases into strategic customer narratives
• Strategic thinker who connects releases to broader company vision and competitive positioning
• Experience shaping executive-level narratives with senior leadership
• Strong program management skills across multiple teams and timelines
• Cross-functional influence across Product, Marketing, Sales, Customer Success, Enablement, and Comms
• Ability to drive change through influence, not authority
• Strong executive presence and communication skills
• Analytical mindset, using data and market insight to inform strategy

Preferred Qualifications

• Background in ERP, accounting, finance, procurement, or payments software
• Experience with mid-market/enterprise customers
• Familiarity with launch governance or product lifecycle frameworks
• GTM experience across Pilot, Beta, and GA stages
• Comfort operating in ambiguity, especially with early-stage/beta products
• Understanding of CFO office, finance workflows, and accounting personas
• Experience in AI, platform, or multi-product ecosystems

Key Success Attributes:

• Strategic storyteller connecting roadmap to market narrative
• Builder who creates scalable processes from scratch
• Change agent driving stakeholder alignment
• Thrives in ambiguity, especially defining GTM for Pilot/Beta capabilities
• Highly organized, able to juggle multiple launches at once
• Customer-obsessed advocate in roadmap and positioning discussions

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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