Remote Email Marketing Specialist

Coalition Technologies is seeking a detail-oriented, analytical, and creative **Remote Email Marketing Specialist** to develop, execute, optimize, and manage high-performing email marketing campaigns for a diverse portfolio of clients. This role is ideal for someone with experience in **email automation, lifecycle marketing, CRM platforms, HTML email development, A/B testing, deliverability, and marketing analytics.**
As an Email Marketing Specialist, your responsibilities will include:

• Planning, building, scheduling, testing, and deploying one-time, recurring, triggered, and dynamic email campaigns
• Developing and executing email marketing strategies across the customer lifecycle, including promotional, transactional, and automated campaigns
• Maintaining high client satisfaction through timely, accurate, and high-quality campaign delivery
• Building and managing A/B testing programs to improve engagement, conversions, deliverability, and campaign performance
• Performing quality assurance reviews to ensure campaigns are error-free before deployment
• Troubleshooting technical issues related to HTML email templates, list segmentation, dynamic content, and campaign execution
• Building complex automated workflows, customer journeys, drip campaigns, and trigger-based email programs
• Continuously optimizing email campaigns through testing of creative, messaging, cadence, offers, audience targeting, and personalization
• Collaborating with Digital Producers and Copy Strategists to improve branding, messaging, design, and campaign effectiveness
• Monitoring email deliverability, sender reputation, data hygiene, and CAN-SPAM compliance
• Analyzing campaign performance, customer behavior, and engagement metrics to identify optimization opportunities
• Deploying and reviewing test emails across multiple email clients and internet service providers to ensure quality and compatibility
• Maintaining email marketing standards, including opt-in/opt-out processes, responsive design, HTML quality, formatting, and deliverability best practices
• Participating in strategy meetings, occasional client presentations, and ongoing campaign planning
• Staying current with email marketing trends, platform updates, and industry best practices

Strong proofreading, editing, and quality assurance skills

• Experience planning and executing email marketing campaigns for clients or organizations
• Experience creating automated email journeys, drip campaigns, lifecycle marketing campaigns, and customer segmentation strategies
• Strong understanding of email marketing best practices, including targeting, responsive design, personalization, deliverability, A/B testing, performance measurement, and CAN-SPAM compliance
• Ability to write marketing copy for multiple industries while maintaining each client's unique brand voice
• Strong analytical and quantitative skills with the ability to use campaign data to improve performance
• Passion for optimization, testing, and data-driven marketing
• Experience with email marketing platforms such as Klaviyo, Omnisend, Mailchimp, or similar platforms
• Experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Drip, or similar systems
• Experience customizing email templates within CMS and eCommerce platforms such as BigCommerce, Shopify, or WordPress
• Availability to work 40 hours per week, Monday through Friday, 9:00 a.m. Coalition Technologies is a fully remote company. Our team works remotely with the support of time tracking software, structured communication, and a company culture designed to help remote team members succeed. We have supported remote team members for more than a decade and welcome qualified applicants from around the world.

For candidates located in **California, New York, Washington, and Colorado**, the starting base pay for this position ranges from **$17 to $35 per hour.** Compensation may vary based on factors such as experience, qualifications, skills test performance, geographic location, and seniority of the position offered.