Recently postedFull timeMarketing

Senior Marketing Manager, Brand Marketing

CoatesgroupSydney🇦🇺AustraliaPosted 13 Nov 2026

Quick overview

SeniorityMid Senior

Employment typeFull Time

Work modeHybrid

LocationSydney, Australia

Applicant Tracking SystemsStakeholder ManagementBrand StrategyLeverProject Management

Job description

Be Part of Our Next Chapter

For over almost 60 years, our solutions have enabled impactful connections between some of the world’s leading brands and their customers. And while we’ve already done a lot of work we’re proud of, we’re just getting started!

We’re a global technology company focused on creating dynamic, smart, personalised and engaging customer experiences powered by our range of digital hardware, our proprietary content management system and our industry leading signage solutions. (For example: If you’ve ordered in-store or in the drive-thru at McDonald’s somewhere in the world in the last few years, chances are you’ve interacted with our digital solutions.) We work in over 50 global markets and have 9 offices around the world, with a global headquarters proudly located in our founding home of Sydney, Australia.

Coates Group has the values of a family-owned business and the innovative spirit of a start-up, both which fuel our purpose – Creating Connections. Empowering Partnerships. Always Evolving. Through hard work, dedication and creativity, we’ve become industry leaders who have won awards and set records while remaining focused on continual growth and evolution. We are a 2x Australia Good Design Award winner and successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are curious, charismatic, authentic and we value and leverage the diversity of our crew. We are imaginers, kindness enthusiasts, experts, creators, thinkers, challengers, collaborators and over-achievers. And together, as a Crew, we are revolutionizing the way the world’s leading brands leverage technology to drive the best customer experiences.

The Senior Marketing Manager leads the planning and delivery of Coates’ integrated brand campaigns and marketing programs, working with the Senior Director, Brand Marketing to build distinctiveness and long-term brand equity. The role turns brand strategy and customer insight into clear plans, coordinates cross-channel execution, and enables teams and Crew to deliver a consistent, measurable Coates brand experience.

Key responsibilities for the role

Brand Planning & Positioning — Support the Senior Director in translating business strategy, customer insight and market context into the brand plan, and turn priorities into delivery plans.

Integrated Campaign Delivery — Project manage flagship brand campaigns, leading briefs, timelines and cross-channel delivery against the annual campaign priorities set with the Senior Director.

Channel & Content Orchestration — Align paid, owned and earned activity across markets and customer journeys. Support executive thought leadership, including the CEO brand profile.

Brand Governance & Enablement — Partner with Director, Creative Brand to apply standards and toolkits that support consistent local execution.

Stakeholder Engagement — Engage and influence cross-functional and market stakeholders to deliver brand outcomes.

Agency Partner Management– Manage agency/supplier relationships relating to the Coates Group website, including a website developer and growth specialist, ensuring website health is maintained, and appropriate content updates made to continuously improve the performance of the site.

PR/Earned Media — Develop a phase one PR and earned media program, working with PR agencies and internal spokespeople to secure coverage, manage media enquiries and align earned activity with campaign priorities and the CEO brand profile.

Qualifications and experience

•Significant experience delivering brand marketing, integrated campaigns and brand programs in a complex, multi-channel environment.

•Demonstrated ownership of audience research, positioning, creative development, channel planning and campaign measurement.

•Proven agency management and project delivery, with high standards of craft, pace and accountability.

•Skilled at influencing stakeholders and aligning cross-functional teams across markets or segments.

•Degree in marketing, communications, business or equivalent practical experience.

•Working knowledge of brand tracking, digital analytics, project management and collaboration tools.

About Coates

We are industry leaders who have won awards and set records. We are a 2x Australia Good Design Award winner and we successfully completed the largest hardware deployment in Quick Service Restaurant history.

We are led by a forward-thinking CEO who has demonstrated a true passion for people and making Coates a place where people genuinely enjoy working. Our growth plans enable a focus on providing rapid career advancement opportunities for our talent.

Together, we are creators, allowing us to make our purpose a reality – to create immersive brand experiences for everyone.

Join a Crew that Cares

Be part of a global team of talented, ambitious, creative people that value integrity, individuality and inclusivity.

The benefits include an annual market competitive bonus program and our “Thrive Program” which includes a suite of flexible work options because we’re strong believers that you should never miss an important life or work moment. Thrive also provides dedicated time to prioritize our health and wellbeing (think virtual Yoga or meditation sessions), a Global Wellness paid day off to recharge as well as a paid “Give Back Day” to allow our Crew an opportunity to make an impact in the community.

Be inspired To Be More

We skip the red tape and aim to always stay nimble. We’re proud of where we’ve been and are energized by where we’re going. We encourage ideas and perspectives because we know the more we have, the better we are. We work hard but have fun along the way. We push the boundaries but keep it real and authentic. We believe in the values that got us here are the ones that will continue to lead us forward. We are excited by what we’ve accomplished, but know the best is yet to come.

Coates Group is an Equal Opportunity Employer and does not discriminate on the basis of race, color, creed, national or ethnic origin, gender, religion, disability, age, political affiliation or belief, disabled veteran, veteran of the Vietnam Era, or citizenship status (except in those special circumstances permitted or mandated by law).

Fraud Alert: Employment Scam Advisory

It has come to our attention that unauthorised individuals are impersonating our company and reaching out to job seekers through fraudulent emails, falsely claiming to represent Coates. These emails often request personal information and appear to come from domains that are not affiliated with our organisation, such as coatesgroupcareer.com.

We take this matter very seriously. Coates has reported these incidents to law enforcement and is cooperating with the ongoing investigation. We are committed to protecting the integrity of our recruitment process and the privacy of our applicants.

Please be advised of the following:

- Coates does not operate or communicate through any domain resembling "@coatesgroupcareer.com"

- We do not contact employment candidates via email to solicit personal or financial information

- All applications for employment must be submitted through our official website https://coatesgroup.com/careers or directly through our LinkedIn profile: Coates Group

- All emails from us will come from our official domain, which is [at]coatesgroup[dot]com or via our Applicant - Tracking System (ATS) email address, which is no-reply[at]hire.lever[dot]co

If you receive any suspicious communications purporting to be from Coates, we urge you not to respond, do not click any links, and do not provide any personal information. Your safety and trust are of the utmost importance to us. Thank you for your vigilance.

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