Quick overview
Job description
You will plan and deliver integrated marketing campaigns across our key commercial areas, using channels including the Saints app, website, email, organic social media and paid media, while also identifying opportunities to generate earned coverage through local press. Working closely with internal stakeholders, you will understand their commercial objectives and translate these into engaging campaigns that reach the right audiences. This will include promoting Football Development programmes, supporting Conference & Events with sales collateral and lead generation, and identifying opportunities to cross-promote our commercial offerings. You will develop creative briefs and work with our internal design studio, TURF, to produce engaging online and offline marketing materials. You will also manage and optimise paid media activity, maintain relevant website and app content, and explore new channels, partnerships and promotional opportunities. Using campaign data and insights, you will monitor performance, identify opportunities for improvement and ensure activity delivers a strong return on investment. You will also proactively grow the Club's marketing database through competitions, QR codes, lead generation forms and other creative acquisition initiatives.
You are an organised, creative and commercially minded marketer with experience delivering multi-channel campaigns from initial idea through to evaluation. You are comfortable managing several projects at once and can balance competing priorities while maintaining excellent attention to detail.
Essential Skills and Experience
- Strong organisational skills, with the ability to plan, coordinate and deliver multiple marketing campaigns simultaneously, managing competing priorities and deadlines.
- A good understanding of digital marketing channels, including paid media, email marketing, organic social media and content management systems, with the ability to select the most effective channels to achieve campaign objectives.
- Confident interpreting campaign data, identifying trends and translating insights into actionable recommendations to improve marketing performance. Comfortable working with spreadsheets and reporting tools.
- A high level of accuracy and attention to detail, ensuring all marketing communications and assets are delivered to a consistently high standard.
- Previous experience in a marketing role, with demonstrable involvement in planning, delivering and evaluating multi-channel campaigns.
If you are successful, you can look forward to a healthy benefits package;
- Access to 2 free match tickets for every home league game
- Access to our staff Health & Wellbeing initiatives (Mental & Physical Health).
- Discounted Southampton Football Club merchandise.
- 25 days' holiday per year excluding bank holidays plus your birthday off each year.
- Contributory Pension Scheme.
- Worldwide Travel Insurance for you and your family.
- Learning & Development opportunities - supporting you to develop your potential and achieve in your career.
- Free onsite parking.
- Cycle to Work Scheme.
- Collaborative & inclusive working culture.
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