Performance Marketing Specialist

About the Role

Join an early-stage AI company in a hands-on growth role, owning paid acquisition from campaign setup through optimization. Meta is the primary channel, with Google as a key secondary channel.

What You'll Do

• Build and manage campaign structures in Meta Ads and Google Ads, working directly in the platforms day to day.

• Launch and evaluate creative, audience, and campaign tests, then use results to guide ongoing improvements.

• Monitor performance data and make budget allocation decisions across paid channels.

• Set up and optimize tracking, including pixels, Conversions API, events, and UTM parameters.

• Use analytics tools to measure acquisition performance and improve campaign effectiveness.

What We're Looking For

• Four to seven years of hands-on performance marketing experience, including at least two years managing Meta and Google Ads campaigns end to end.

• Direct experience building campaign structures, setting up pixels and Conversions API, and optimizing events.

• Experience in early-stage startups and comfort working in an ambiguous, fast-moving environment.

• Background marketing AI-first, prosumer, consumer, or product-led growth products.

• Experience beyond large enterprise marketing organizations, and a primarily paid acquisition background rather than a focus on influencer, TikTok, or content marketing.

• Familiarity with Meta Ads Manager, Google Ads, GA4, PostHog, server-side tracking, and UTM tracking.

• Based in or willing to relocate to San Francisco, with availability for full-time in-person work as part of a hybrid arrangement.

• Must be a US citizen or Green Card holder; visa sponsorship is not available.

Compensation & Benefits

Base salary: $130,000 to $190,000 annually. Visa sponsorship is not available.

Location

Hybrid in San Francisco, California, United States.