Quick overview
Job description
The Role
Take the lead on enforcing a rigorous, insights-driven analytics process and manage the team to ensure that they are efficiently producing high quality, accurate work and fulfilling all necessary day-to-day analytics deliverables.
Key Duties & Responsibilities:
Strategic Development
- Provide analytical insights for media and marketing recommendations
- Build measurement plan that determines campaign success against client objectives
- Focus on details, including having strong data/rationale support for analytical considerations
- Have an intimate knowledge of the client’s brand and product details
- Be proactive: Show interest in constantly learning and growing
- Be self-starter and work independently
- Proven interest or passion for media
Integration
- Work collaboratively with multiple groups both internally and externally (client and creative agency)
- Take the lead on working with Strategy and Investment teams
- Manage workflow and process procedures are followed and manage expectations accordingly
Manager & Mentor
- Represent Canvas Worldwide professionally with clients and industry
- Able to direct team and foster an environment for growth and learning
- Ensure that deadlines are met, including managing expectations internally
- Able to escalate and raise flags when deliverables or project goals are at risk
- Promote an open and supportive working environment where opinions, views, and ideas are welcome and shared
- Ensure the team is informed of broader view of client needs and strategies
- Ensure accuracy of data for all analytics deliverables and data storage
- Promote development of data-supported insights for all analytics deliverables
- Provide oversight on junior staff to ensure work is 100% error-free
Qualifications:
- Bachelor’s Degree
- 3-7 years of experience in Analytics and/or Media
- 2+ years mentoring and developing staff
- Proven ability to drive projects from start to finish
- Excellent written and verbal communication skills
- Strong presentation skills, ability to communicate to internal managers and clients
- Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to direct reports
- High level proficiency and knowledge of Microsoft Office products, particularly Excel
- High level proficiency in data manipulation, through data interfaces and/or SQL-based queries
- Proven experience and skills with data visualization and presenting data
- Experience with PowerBi, Tableau, or another data visualization platform
- Strong organizational and analytical skills
- Excellent time management skills and ability to follow through
- Extremely detail-oriented and precise
- Proven ability to maintain strong internal, external, and client relationships
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