Marketing Manager III

Marketing Manager III - Integrated Demand Generation Specialist
Join a leading technology organization focused on delivering innovative digital experiences and driving growth through data-driven marketing. This is an exciting opportunity for a marketing professional who thrives at the intersection of experimentation, lifecycle marketing, campaign execution, and AI-enabled workflows.
If you're passionate about optimizing customer journeys, building high-impact programs, and using analytics to drive measurable business outcomes, this role offers the chance to make a significant impact while collaborating with cross-functional stakeholders and channel strategists.
Important Details

• Employment Type: Contract
• Work Model: Remote
• Location: Anywhere in the U.S. in CST  or EST (PST candidates will not be considered)
• Contract Duration: 12 Months
• Possibility of Extension/Conversion: Yes
• Interview Process: 2 Rounds
• Pay Range: $70.00 - $76.92/hr on W2 (depending on experience)

 
Responsibilities Include:
Create a High-Velocity Experimentation Practice

• Build and manage an A/B testing roadmap focused on conversion rate optimization (CRO) across landing pages, forms, lifecycle journeys, creative assets, and digital channels.
• Develop hypotheses, define success metrics, coordinate test launches, and translate results into actionable recommendations.
• Build dashboards and scorecards that connect experiments to funnel performance, conversion outcomes, and business impact. 

Build Lifecycle Monetization & Cross-Sell Programs

• Partner with channel and lifecycle strategists to develop programs that drive adoption, engagement, monetization, retention, and cross-sell opportunities.
• Define audience segments, triggers, customer journeys, messaging strategies, and next-best-action programs.
• Analyze lifecycle performance and identify opportunities to improve customer engagement and conversion. 

Drive Integrated Campaign Execution

• Own campaign planning and execution across priority audiences and digital channels.
• Translate marketing strategies into executable project plans with clear owners, milestones, dependencies, and launch criteria.
• Coordinate web, lifecycle, paid media, creative, and agency partners to successfully launch integrated campaigns. 

Lead With AI

• Utilize AI and agentic workflows to increase speed, scale, and operational efficiency.
• Create reusable prompts, workflows, templates, and lightweight AI agents to support campaign planning and execution.
• Evaluate emerging AI capabilities and implement successful approaches across the broader marketing organization.

Lead Creative Agency Delivery

• Manage agency workflows from creative brief through final asset delivery.
• Ensure marketing assets are developed and deployed effectively across web, lifecycle, and paid media channels.
• Monitor timelines, identify risks, and drive projects to completion.

Required Qualifications

• 4-6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization (CRO), or integrated digital marketing.
• Proven success delivering integrated campaigns across web, email/lifecycle marketing, paid media, and creative channels.
• Hands-on experience building lifecycle programs focused on adoption, engagement, retention, monetization, or cross-sell.
• Strong experience leading A/B testing and experimentation programs from hypothesis creation through analysis and optimization.
• Experience managing creative agencies and coordinating cross-functional marketing teams.
• Ability to build actionable dashboards, funnel reports, and campaign performance scorecards.
• Demonstrated use of AI, automation, or agentic workflows to improve marketing execution.
• Strong analytical, project management, communication, and stakeholder management skills.

 
Preferred Qualifications

• Experience with marketing automation, experimentation, analytics, content management, and paid media platforms.
• Knowledge of audience segmentation, triggered journeys, next-best-action programs, and full-funnel measurement.
• Experience designing reusable AI-enabled marketing workflows or lightweight agents.
• Experience marketing to technical, developer, or product-focused audiences.

 
Ready to Take the Next Step in Your Career?
We're looking for a results-driven marketer who can connect strategy to execution, drive experimentation, and leverage AI to deliver measurable growth.
APPLY TODAY!
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