Performance Marketing Specialist

At Vroutes HR, we focus on creating coaction capabilities and empowering employers with the most precious asset-people. With a combination of innovative technology and personal touch, we have enabled marketing and advertising firms to achieve their vision. Founded in the year 2017 Vroutes HR have been striving hard to help agencies across India structure their human resources and achieve their short and long-term goals. We are lean and agile in adapting to the dynamic changes in modernized methods of HR functioning. From Staffing and Recruitment, Performance management, Training and Development, Employee Engagement, Compliance management, Payroll management, Grievances Handling, HR Strategy services and HR Audits we are a one stop solution for complete HR Solutions.

You'll own paid media campaigns across multiple clients and platforms — from strategy and setup through to optimisation and reporting.

— Plan, launch, and optimise paid campaigns  Google Ads, Meta Ads, LinkedIn, YouTube — across multiple client accounts simultaneously.

— Make budgets work harder  Efficient spend management, smart bidding strategies, and constant optimisation to maximise ROI and ROAS.

— Run A/B tests that actually change decisions  Not testing for the sake of it — testing to learn and improve.

— Set up tracking that tells the real story  Pixels, conversion events, GA4, Tag Manager — you don't rely on platform-reported numbers alone.

— Turn data into direction  Analyse campaign performance and present clear, actionable recommendations — not just charts.

— Collaborate with creative and content teams  Brief them on what's working, what the audience is responding to, and what needs to change.

— Build and present performance reports  To internal stakeholders and directly to clients — clearly, confidently, and honestly.

— Stay ahead of the platforms  Algorithm changes, new ad formats, AI-powered marketing tools — you're always watching.

YOU'RE PROBABLY THE RIGHT PERSON IF

— You think in funnels  Awareness, consideration, conversion, retention — you know which lever to pull at each stage.

— You're data-obsessed without being data-paralysed  You know when to trust the numbers and when to trust your instincts.

— You've managed significant monthly ad budgets  And you can speak to the decisions you made with them.

— You're comfortable with ambiguity  Not every brief comes perfectly packaged. You ask the right questions and get moving.

— You treat client budgets like your own  Every wasted rupee bothers you. Every efficient conversion excites you.

— You can explain campaign strategy to a founder who's never run ads before

THE KIND OF WORK YOU'LL OWN

Paid search and social campaigns. Lead generation and e-commerce performance strategies. Retargeting and audience segmentation. Conversion tracking and attribution modelling. Landing page optimisation. Performance reporting and client advisory.

YOUR TOOLKIT

Must have: Google Ads, Meta Ads Manager, GA4, Google Tag Manager, Looker Studio. Preferred: LinkedIn Ads, YouTube Ads, SEO fundamentals, CRO principles. Google Ads and Meta Blueprint certifications are a strong advantage.

— 3–6 years in performance marketing or paid media

— Proven experience managing significant monthly ad budgets across multiple platforms

— Experience in a digital marketing agency is highly preferred

— Strong understanding of lead generation, e-commerce, and performance marketing best practices

— Excellent analytical and data interpretation skills

— Strong communication and stakeholder management abilities

— A degree in Marketing, Business, Digital Marketing, or a related field