Salesforce Event Marketing Specialist

To deliver solutions that connect people to the restaurants, meals and moments they love. As a leading provider of technology to the top restaurant brands in the world we're calling all rebels, instigators, idealists and builders to join our constantly growing team! PAR invented the first standalone point of sale terminal over 40 years ago, yet we operate much like a start-up at the forefront of restaurant technology. Today, our solutions span Customer loyalty, engagement, restaurant management, payment services, drive-thru, and full POS integrations.

Our mission is to build the number one restaurant technology company in the world and we're off to great start. people who are up for the challenge to change the game with us! An Event Marketing Specialist at PAR will be responsible for planning, executing, and evaluating all aspects of our event marketing initiatives. From trade shows and industry conferences to customer appreciation events and product launches, the Event Marketing Specialist will play a pivotal role in driving brand awareness, generating leads, and fostering meaningful connections within the restaurant industry.

Position Location

Remote
~ The ideal candidate for this role should have superior organizational skills, great leadership qualities, excellent multi-tasking skills, superb interpersonal skills, and be creative.

The exceptional Event Specialist should deliver a remarkable brand experience for our customers, reinforce client-to-business relations, enhance our organization's image, aid business growth, and deliver events that meet objectives and exceed expectations.
~ Bachelor's degree in Marketing, Communications, Business Administration, or related field.
~3+ years of experience in event marketing, preferably in the technology or hospitality industry.
~ Proven track record of planning and executing successful B2B events, including trade shows, conferences, and corporate functions.
~ Strong project management skills with the ability to multitask, prioritize deadlines, and manage competing priorities in a fast-paced environment.
~ Excellent communication and interpersonal skills, with the ability to build rapport with internal teams, external partners, and event attendees.
~ Proficiency in Microsoft Office Suite, CRM platforms (e.g., Salesforce), and event management software (e.g., Analytical mindset with the ability to leverage data and metrics to drive decision-making and measure ROI.
~ Willingness to travel as needed to support event activities (estimated travel: As we continue our flexible workplace arrangements, it is crucial for our employees to ensure they have a reliable internet and cellular connection in place.

Develop comprehensive event marketing strategies aligned with company objectives, target audience, and industry trends. Coordinate end-to-end logistics for trade shows, conferences, seminars, and other industry events, including venue selection, booth design, staffing, and collateral production. Collaborate cross-functionally with sales, product management, and creative teams to ensure seamless execution of event initiatives and alignment with messaging and branding guidelines.

Manage event budgets, negotiate contracts with vendors and suppliers, and track expenses to ensure cost-effective execution. Cultivate relationships with event organizers, industry influencers, and strategic partners to maximize exposure and opportunities for participation. Drive pre-event promotion and post-event follow-up activities, including email campaigns, social media engagement, and lead nurturing efforts. Measure and analyze key performance indicators (KPIs) to evaluate the success of event marketing campaigns and identify areas for optimization.

Stay abreast of emerging trends, technologies, and best practices in event marketing and incorporate innovative approaches to enhance the company's presence and impact at events. The position may be eligible for additional compensation, including a bonus, commission and/or equity, as applicable.

Winning Together - for PAR to win, we need our customers, our employees, our suppliers, our shareholders, and our community to succeed
PAR is proud to provide equal employment opportunities to all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, ethnicity, age, disability, citizenship, genetic information, status as a protected veteran, marital status, or any other protected characteristic under applicable laws.

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact par_leave@partech.

If you'd like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.