Quick overview
Job description
The Sr. Director Customer Sales, Central will lead a cross functional team to deliver business results across assigned territory. As a key leader within the Advanced Hydration division, this individual will be required to lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve aggressive business targets, while driving results through a team. This individual will provide subject matter expertise to resolve complex customer issues and deliver annual goals. This individual will directly manage the Kroger customer with direct leadership accountability for a team overseeing Meijer, Hy-vee, Target, Spartan Nash with additional customers
RESPONSIBILITIES:
Customer Development
- Strategic leader responsible for the oversight of the channel ensuring customer alignment and managing overall strategy for division.
- Lead a team of direct reports to lead Kroger, Meijer, Hy-vee, Target, Spartan Nash Military channel customers
- Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets) will be required.
- Partner with Sr. Management and cross functional team members to build Annual Plans to achieve both short-term and long-term business objectives.
- Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities.
- Collaborative leader of a cross functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising and Innovation).
- Oversee the on-going account updates and performance reporting against key metrics and problem solves plan gaps and brings forward recommendations to deliver on required business objectives.
- Oversee & complete administrative duties required by the customer (contracts, new item forms, etc.)
- Strong data & insights knowledge and skills to assist in storytelling type selling
System Leadership
- Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates including annual plan targets and elements and on-going customer performance updates and action plans to deliver annual plans.
- Work closely with Coca-Cola sales teams to maximize mutual goals, results, and execution
- Build and leverage relationships with both BASN teams and Bottlers to ensure alignment and focus on delivering key customer objectives.
Cross Functional Communication and Collaboration
- Provides on-going updates on customer plan results and opportunities to BodyArmor management.
- Participate in key cross functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives.
- Provide customer input to annual plans including all Marketing, Commercial and Innovation plans.
Organizational Development
- Fully leverage all cross functional resources to deliver best in class capabilities to customers including selling stories, consumer and customer marketing and insights and revenue growth management plans.
- Coach and mentor team, direct reports & support staff, providing subject matter expertise on customer needs ensuring the team is supported and the required resources are in place to support overall business priorities.
- Manage to annual T&E budget for department ensuring alignment with internal financial objectives.
REQUIREMENTS:
- Bachelors Degree or relevant experience required
- 8 years experience managing National Accounts required
- Located in: Cincinnati, OH, Minneapolis MN, Walker, MI or Atlanta GA areas required
- DSD beverage background preferred
- Solid computer skills in Outlook, Power Point, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
- 50% travel required including both local and neighboring geographic territories.
- Must hold and maintain a valid driver's license and be able to drive long distances
- Motor Vehicle Records must satisfy Company standards per Driving Policy
Similar jobs
- CI

Citi Commercial Bank - Asset Based Lending Originations Associate - CitiRecently posted
Citi · New York, NY · Hybrid · Posted 9 Nov 2026 🇺🇸
ProspectingSales$109.1k - $163.7k/yr - LS

Director, Corporate Sales Markets FXRecently posted
London Stock Exchange Group · San Francisco, CA · Hybrid · Posted 12 Nov 2026 🇺🇸
Account ManagementLead GenerationOutreach+2Sales$183.6k - $306k/yr - LS

Senior Sales Specialist - Desktop Workflow SolutionsRecently posted
London Stock Exchange Group · San Francisco, CA · Hybrid · Posted 12 Nov 2026 🇺🇸
Account ManagementPipeline ManagementProspecting+1Sales$143.2k - $238.8k/yr - M&

Music Sales AdvisorsRecently posted
Music & Arts · Town And Country, Missouri · Hybrid · Posted 12 Nov 2026 🇺🇸
SalesSalary not listed - TI

Independent Medicare AgentRecently posted
Trophy Insurance Solutions · Fort Worth, Texas · Hybrid · Posted 12 Nov 2026 🇺🇸
Lead GenerationProspectingSalesSalary not listed - AU

Security Operations Account ManagerRecently posted
Allied Universal · York, Pennsylvania · Hybrid · Posted 12 Nov 2026 🇺🇸
Microsoft OfficeSchedulingSales$60.6k - $70.6k/yr - SH

Work in Retail? Earn Extra Cash Delivering GroceriesRecently posted
Shipt · Macatawa, Michigan · Hybrid · Posted 12 Nov 2026 🇺🇸
SalesSalary not listed - TM
Merchandise AssociateRecently posted
TJ Maxx · Burnsville, Minnesota · Hybrid · Posted 12 Nov 2026 🇺🇸
Sales$15 - $16/hr - RE

Retail Brand Ambassador (Part-Time)Recently posted
Renuity · Albuquerque, New Mexico · On-site · Posted 12 Nov 2026 🇺🇸
Lead GenerationSales$50k - $80k/yr - CS

VP, Branch Manager - Memphis, TNRecently posted
Charles Schwab · Germantown, Tennessee · Hybrid · Posted 12 Nov 2026 🇺🇸
SalesSalary not listed - CC
Bilingual Insurance Sales RepRecently posted
Carlos Chargoy Allstate · Irving, Texas · Remote · Posted 12 Nov 2026 🇺🇸
Sales$55k - $75k/yr - PA
BUSINESS DEVELOPMENT/SALES SPECIALISTRecently posted
Palco · Harrisburg, Pennsylvania · Remote · Posted 12 Nov 2026 🇺🇸
CRMLead GenerationOutreach+2SalesSalary not listed
