Paid Social Lead (Head of)

About Numan

Founded in 2018, we’ve already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health.

Numan is transforming health: we’ve built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.

To deliver on our transformative mission, we are guided by our 5 company values:

• Patients first.
• Learn fast.
• Own the quality.
• Succeed together.
• Care deeply.

Backed by top-tier investors, Numan is already having a positive impact on hundreds of thousands of patients here in the UK, and we want you to help us deliver this mission!

The role

Hybrid: 3-days a week in our Farringdon HQ

We’re looking for a Paid Social Lead (Head of) to own and evolve Numan’s paid social function. This is not a campaign management role — you will define how paid social drives growth, combining creative strategy, automation, and platform execution across Meta, TikTok, and emerging channels.

You’ll build a creative-first growth engine, scaling high-quality acquisition in a competitive, regulated category.

You’ll be:

• Defining best-in-class approach across Meta, TikTok and beyond
• Setting direction on asset mix (video vs static), formats (Reels, Stories, Feed), and creative types (UGC vs hi-fi) etc.
• Developing clear POVs on what works, why, and what to test next
• Building and running a high-velocity creative system (hundreds of assets/month)
• Translating performance into actionable creative insights and hypotheses
• Partnering with creative teams to deliver platform-native, performance-led output
• Designing workflows to support 1,000+ concurrent ads
• Implementing modular frameworks (e.g. Hook × Body × CTA for video)
• Defining account structures for modern algorithmic bidding environments
• Leading testing across creative, bidding, and landing experiences
• Scaling efficiently while navigating platform constraints and restrictions
• Owning how data feeds performance (CAPI, event design, value-based optimisation)
• Using tools like Motion and BI platforms to identify winning patterns

We’re looking for someone who has:

• 7+ years in Paid Social with experience scaling high-spend accounts
• Strong, opinionated understanding of:Video vs static, UGC vs hi-fi ANDPlatform-native formats (Meta & TikTok)
• Proven ability to drive creative-led growth, not just media buying
• Experience with creative automation, feeds, or templated production
• Deep knowledge of platform mechanics (bidding, structure, signals)
• Comfortable with data, attribution, and incrementality

It’s a bonus if you have:

• Experience with Smartly.io or similar tools
• Background in regulated or high-LTV categories
• Exposure to broader growth channels (PPC, SEO, Display, CRO)

Our benefits include…

• Share options.
• 25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan).
• Health insurance with Vitality.
• Electric car salary sacrifice scheme with Octopus.
• Enhanced maternity and parental leave.
• A day off on your Birthday!
• Nursery benefit provided by YellowNest.
• Employee assistance programme (access to therapy, financial planning and discounts).
• Generous pension (includes both employee and employer contributions).
• Flexible working options, including a dog-friendly office in Farringdon.
• Personal training and development budget via Learnerbly.
• Wellhubmembership, giving you access to over 2,000 locations in the UK.
• Cycle to work scheme.
• Season ticket loan.
• Discount on Numan products for your friends and family.
• Paid volunteering days.
• An additional 2 weeks off once you reach your 5th anniversary with Numan.

Diversity at Numan

At Numan, people are at the heart of who we are. We recognise and value the unique perspectives and experiences that individuals from all backgrounds bring.

We promote innovation and creativity, enabling us to tackle things from various viewpoints and are committed to equal opportunities and continuously strive to create a workplace where everyone feels respected, heard, and valued.

Embracing diversity isn’t just our goal; it’s our strength, driving us towards a more inclusive future.

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