Quick overview
Job description
About the Role
As a B2B Growth Marketing Lead at an early-stage AI company, you will build and accelerate the company's B2B growth strategy. You will work closely with product, performance, brand, and content partners, reporting to the Head of Growth.
What You'll Do
Define the ideal customer profile, qualification criteria, lead scoring, and handoff process for sales.
Generate demand through paid marketing, SEO, content, events, and outbound support.
Build landing pages, email sequences, and retargeting programs that nurture prospects toward sales conversations.
Partner with sales on shared definitions, lead handoff expectations, lead quality feedback, and useful collateral.
Track pipeline and cost per lead by channel, then reallocate budget toward the channels that produce results.
What We're Looking For
Four to eight years of B2B growth marketing experience, including ownership of a genuine 0-to-1 build at an early-stage company or while launching a new segment.
Experience creating new products, programs, or growth initiatives from the ground up.
Hands-on, full-funnel experience across SEO, paid search, landing pages, email automation, webinars, lead scoring, and analytics.
A track record of building effective partnerships with sales and measuring marketing performance against pipeline outcomes.
Compensation & Benefits
Base salary: $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.