Associate ( Epsilon & LiveRamp Data Platforms

HMG America LLC is the best Business Solutions focused Information Technology Company with IT consulting and services, software and web development, staff augmentation and other professional services. One of our direct clients is looking for Associate Epsilon & LiveRamp Data Platforms in Atlanta, GA. Below is the detailed job description.

Job Summary
We are seeking an Associate with strong working knowledge of both Epsilon and LiveRamp data platforms to help client organizations evaluate, design, and optimize their customer data and audience strategies.

Key Responsibilities

• Develop a strong understanding of both Epsilon and LiveRamp platforms, including their data, audience, identity, activation, and measurement capabilities.
• Compare Epsilon and LiveRamp based on:
  • Data availability and quality
  • Audience segmentation capabilities
  • Identity resolution and matching
  • First-party data onboarding
  • Audience activation
  • Measurement and analytics
  • Integration with the client's existing technology ecosystem
  • Data governance, privacy, and compliance requirements
  • Cost, scalability, and operational complexity
• Work with client stakeholders to understand their business objectives, customer-data strategy, marketing use cases, and technology constraints.
• Translate business requirements into platform capabilities and recommend appropriate solutions.
• Participate in client discussions, workshops, discovery sessions, and solution assessments.
• Create Epsilon vs. LiveRamp capability assessments, fit-gap analyses, and recommendations.
• Work with technical teams to understand data flows, integrations, APIs, data feeds, and downstream activation requirements.
• Identify opportunities where Epsilon and LiveRamp can complement each other rather than treating them as mutually exclusive solutions.
• Support proof-of-concept and pilot initiatives to validate platform recommendations.
• Present findings and recommendations to business and technology stakeholders.
• Stay current on changes to both platforms and the broader identity, audience, AdTech, and customer-data ecosystem.

Required Skills

• Strong hands-on or functional knowledge of both Epsilon and LiveRamp.
• Understanding of customer data, identity, audience management, and data activation.
• Ability to perform platform comparison and fit-gap analysis.
• Strong analytical and problem-solving skills.
• Ability to translate business requirements into technology/data-platform recommendations.
• Understanding of first-party, second-party, and third-party data.
• Knowledge of identity resolution, audience matching, segmentation, and activation.
• Working knowledge of SQL and data concepts.
• Strong client-facing communication and presentation skills.
• Ability to work across business, marketing, data, and technology teams.