Quick overview
Job description
About the Role
Build and lead B2B growth marketing for an early-stage AI company serving education and other content-focused sectors. You will work with product, performance, brand, and content partners, reporting to the Head of Growth and helping turn strong market demand into qualified pipeline.
What You'll Do
Define the ideal customer profile, qualification criteria, lead scoring, and sales handoff process.
Generate demand through paid marketing, SEO, content, events, and outbound support.
Improve conversion and nurture through landing pages, email sequences, and retargeting.
Partner with sales on shared definitions, handoff expectations, lead-quality feedback, and useful collateral.
Track pipeline and cost per lead by channel, then reallocate investment toward effective sources.
What We're Looking For
Four to eight years of B2B growth marketing experience, including owning a true zero-to-one build at an early-stage company or launching a new business segment.
Experience building new products, programs, or growth initiatives from the ground up.
Hands-on experience across the full funnel, including SEO, paid search, landing pages, email, webinars, and lead scoring.
Familiarity with paid search, paid social, SEO, email automation, landing page tools, web analytics, and CRM platforms.
Established relationships or a network in the education market.
A track record of staying at least one year in all but at most one recent role.
Authorization to work in the United States without visa sponsorship.
Compensation & Benefits
Base salary is $140,000 to $170,000 annually. Visa sponsorship is not available.
Location
On-site in New York, New York.
Haystack's AI agent can fill in and submit this application for you. How AI auto apply works