Director of Marketing

Job Description
Job Description
Description:
Responsibilities include:
Marketing Program Execution: Execute Residex’s marketing programs — brand, demand generation, and content — in partnership with the CRO and marketing leadership to support company growth and revenue goals.

Digital Campaign Management: Plan and run multi-channel digital campaigns, managing closed-loop marketing from initial lead tracking through cultivation into MQLs and SQLs.

Website & Inbound Lead Management: Own website performance and ensure inbound leads are captured, routed, and nurtured through HubSpot in close partnership with sales.

Digital Asset Creation & Management: Direct creative via agency partners and manage a library of case studies, customer testimonials, market briefs, blogs, and other digital assets.

Social & Corporate Site Management: Own Residex’s presence and reputation across G2, Capterra, Software Advice, Google Reviews, LinkedIn, Glassdoor, Instagram, and Facebook/Meta.

Webinar & Podcast Programs: Plan and manage Residex’s webinar and podcast programs as demand generation and thought leadership channels.

Event & Field Marketing: Plan and execute Residex’s presence at industry trade shows and conferences across senior living and post-acute care.

Agency & Team Coordination: Coordinate with marketing team members and manage agency relationships to extend creative and campaign capacity, ensuring programs are delivered on time and on budget.

Cross-Functional Partnership: Partner closely with Sales, Product, and Customer Success to align messaging, launch initiatives, and ensure marketing supports revenue and retention goals.

Marketing Analytics & Reporting: Track and report on campaign performance, pipeline contribution, and ROI to executive leadership, using data to continuously optimize programs.

Requirements

10+ years of marketing experience, including 10+ years marketing SaaS products.
2+ years of hands-on experience with HubSpot.
6+ months of hands-on experience with Anthropic/Claude or comparable AI tools.
2+ years of hands-on experience with ZoomInfo, NeverBounce, Constant Contact. Nice to have: experience with ActiveCampaign, Klaviyo, or Campaign Monitor. Digital campaign management experience across multiple channels. Closed-loop marketing experience, from initial lead tracking through cultivation into MQLs and SQLs.

Digital asset creation experience, including creative direction via agency partners, case studies, customer testimonials, market briefs, and blog content. Digital asset management experience. Social and corporate site management experience, including G2, Capterra, Software Advice, Google Reviews, LinkedIn, Glassdoor, Instagram, and Facebook/Meta. Agency relationship management experience. Webinar management experience.
8+ years of experience with the standard Microsoft Office Suite.