Head of E-Commerce & Marketing

 

Head of E-Commerce & Marketing/VP

Location: Northern NJ (On-site)

Compensation: $150,000 – $175,000 base + benefits

---

About Us

We are a beloved, nationally recognized retail fashion brand with a loyal and passionate customer base. With decades of heritage and a bold vision for the future, we are a purpose-driven company dedicated to celebrating and empowering women of all sizes. We operate a growing omnichannel business — spanning e-commerce, brick-and-mortar retail, and digital — and we are at an exciting inflection point in our growth journey.

---

The Opportunity

We are seeking a dynamic, results-driven Head of E-Commerce & Marketing to own and lead the full digital and brand marketing operation. This is a high-impact leadership role reporting directly to the CEO. You will be the architect of our customer acquisition, retention, and brand experience strategy — responsible for driving revenue growth across all digital channels while building a powerful, culturally resonant brand.

---

What You’ll Own

•     Full ownership of the e-commerce P&L — including site performance, conversion optimization, and online revenue growth

•     Strategy and execution across all performance marketing channels — paid social, paid search, SEO, email, and SMS

•     Brand marketing — campaign ideation, creative direction, content strategy, and storytelling

•     Customer lifecycle marketing — loyalty programs, segmentation, personalization, and retention

•     Management and optimization of our Shopify Plus platform and tech stack

•     Leadership of an internal marketing and e-commerce team, plus agency/vendor relationships

•     Cross-functional collaboration with merchandising, buying, operations, and store teams

---

Who You Are

•     8–10+ years of progressive experience in e-commerce and/or brand marketing, with at least 3 years in a leadership role

•     Proven track record driving online revenue growth in a fashion, apparel, or retail DTC environment

•     Deep hands-on experience with Shopify or Shopify Plus

•     Strong command of performance marketing — Meta Ads, Google Ads, email/SMS platforms (Klaviyo or similar)

•     Data-driven mindset with the ability to translate analytics into actionable strategy

•     A creative storyteller who understands brand-building as much as performance

•     Experience marketing to multicultural, plus-size, or underserved consumer communities is a strong plus

•     Thrives in a fast-paced, entrepreneurial environment where ownership and accountability are valued

---

Why Join Us

•     High-visibility leadership role with direct access to executive leadership

•     A brand with deep cultural meaning and a fiercely loyal customer community

•     Competitive compensation: $150,000 – $175,000 base salary

•     Comprehensive benefits package including health, dental, vision, and 401(k)

•     An opportunity to shape the next chapter of a brand that truly matters to its customers