SEO Specialist - UAE & Saudi Markets

The Role

The Greater Change is looking for a hands-on SEO Specialist responsible for driving qualified B2B leads from the UAE and Saudi markets for our HR, recruitment and consulting services.

Key Responsibilities

• Develop and execute SEO, AIO/AEO/GEO and organic lead-generation strategies.
• Optimise the website for Google Search, AI Overviews, AI Mode and emerging AI search experiences.
• Manage and continuously improve website pages, landing pages, service pages, blogs, CTAs and conversion journeys.
• Conduct keyword, competitor, search-intent and market research for UAE & Saudi Arabia.
• Drive high-intent searches around recruitment, HR, staffing, executive search and HR consulting.
• Manage technical, on-page, off-page and local SEO.
• Build high-quality backlinks, digital authority and relevant online visibility.
• Develop AI-search-friendly, authoritative and conversion-focused content.
• Identify opportunities using AI tools, automation and emerging search technologies.
• Improve website CRO, lead forms, landing pages and conversion rates.
• Track organic traffic, rankings, AI-search visibility, enquiries, conversions and qualified leads.
• Use Google Search Console, Google Analytics, SEMrush, Ahrefs and similar tools.
• Continuously test, analyse and optimise strategies based on qualified lead generation.

• 5+ years of hands-on SEO / digital marketing experience.
• Must be based in Mumbai.
• Strong SEO + B2B lead-generation experience.
• Experience managing and optimising business websites.
• Strong understanding of AIO, AEO, GEO and AI-powered search.
• Experience with Recruitment, HR, Staffing, Consulting or Professional Services strongly preferred.
• UAE/GCC SEO and lead-generation experience preferred.
• Strong knowledge of technical SEO, content SEO, local SEO, link building and CRO.
• Proven ability to generate qualified business enquiries, not just website traffic.

• ₹40,000–₹50,000/month + incentive per qualified lead generated.
• Salary will be paid monthly from the UAE Office (Tax Free).