Sr Specialist - PR & Influencer Operations - Wynn Nightlife

The Senior Specialist of PR & Influencer Operations is responsible for supporting the strategic execution of public relations initiatives, influencer partnerships, media relations activities, and special events that promote Wynn Nightlife's premier portfolio of venues and experiences. This role serves as an operational liaison between marketing, public relations, venue operations, talent teams, external agencies, media partners, and influencers to ensure flawless execution of campaigns and activations.

The ideal candidate possesses a strong understanding of luxury lifestyle, hospitality, nightlife culture, influencer marketing trends, and event operations. This position requires exceptional organizational skills, relationship management capabilities, attention to detail, and the ability to thrive in a fast-paced, high-profile environment.

Essential Job Responsibilities

Public Relations Operations

• Support the execution of public relations strategies that enhance awareness and reputation of Wynn Nightlife brands, venues, and special events.
• Coordinate media requests, interviews, venue tours, and press visits.
• Maintain media contact databases and assist with media outreach efforts.
• Draft and distribute press materials, media alerts, event recaps, and internal communications.
• Track media placements and compile coverage reports highlighting key performance metrics and earned media value.
• Assist in managing relationships with PR agencies, publishers, journalists, and content creators.

Influencer Program Management

• Coordinate influencer partnerships from initial outreach through post-campaign reporting.
• Assist with influencer identification, vetting, contracting, scheduling, and onboarding processes.
• Manage influencer guest lists, reservations, transportation arrangements, credentialing, and venue logistics.
• Ensure influencers receive elevated experiences aligned with Wynn Resorts and Wynn Nightlife brand standards.
• Track content delivery requirements, campaign deadlines, and contractual obligations.
• Monitor social media content to ensure brand compliance and campaign execution.

Marketing Campaign Support

• Support execution of general marketing campaigns and artist/DJ-driven campaigns across Wynn Nightlife venues.
• Assist with campaign timelines, asset coordination, and cross-functional alignment across creative, social, and paid media teams.
• Provide on-the-ground support for campaign launches and key promotional moments.

Event & Activation Support

• Support the planning and execution of influencer events, media events, venue openings, artist performances, and promotional activations.
• Lead coordination and execution of industry-focused events and activations, including trade and tastemaker gatherings and guest milestone programs such as birthdays.
• Serve as an on-site operational lead for influencer and media experiences during designated events.
• Coordinate with venue management, nightlife operations, security, transportation, VIP services, and entertainment teams to execute events seamlessly.
• Prepare event run-of-shows, briefing documents, guest itineraries, and hospitality arrangements.
• Assist with credential management, guest check-in processes, and VIP arrival coordination.

Reporting & Analytics

• Track influencer marketing campaign performance, engagement metrics, media impressions, and audience growth.
• Prepare weekly, monthly, and post-event performance reports.
• Monitor industry trends, competitor activity, and emerging social media platforms.
• Assist leadership with ROI analysis and recommendations for future campaigns and partnerships.

Administrative & Operational Functions

• Manage invoices, purchase orders, contracts, and budget tracking related to PR and influencer initiatives.
• Maintain department databases, content libraries, and asset management systems.
• Ensure accurate recordkeeping of influencer agreements and campaign documentation.
• Assist with department scheduling, project timelines, and workflow management.

Required

• Minimum three (3) years of experience in public relations, influencer marketing, social media, experiential marketing, hospitality marketing, or nightlife operations.
• Experience coordinating campaigns involving influencers, content creators, media outlets, or entertainment brands.
• Strong understanding of Instagram, TikTok, YouTube, Snapchat, and emerging social media platforms.
• Exceptional organizational, project management, and multitasking abilities.
• Excellent verbal and written communication skills.
• Ability to maintain confidentiality and exercise sound judgment.
• Proficiency in Microsoft Office Suite and project management platforms.

Preferred

• Bachelor's degree in Public Relations, Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Experience in luxury hospitality, nightlife, entertainment, or lifestyle brands.
• Familiarity with influencer platforms, social listening tools, and media monitoring software.
• Experience working with celebrity talent, VIP guests, artists, or entertainment partners.
• Knowledge of Las Vegas nightlife, hospitality, and luxury consumer markets.

Professional Competencies

• Strong relationship-building and networking skills.
• Ability to manage multiple projects under strict deadlines.
• High attention to detail and commitment to operational excellence.
• Creative problem-solving and decision-making capabilities.
• Professional presence and confidence interacting with high-profile guests, influencers, media representatives, and executives.
• Adaptability in a dynamic and rapidly changing environment.
• Commitment to Wynn Resorts' culture of service excellence and luxury hospitality.

Wynn Core Service Expectations

• Consistently model Wynn Resorts' commitment to Forbes Five-Star service standards.
• Demonstrate professionalism, integrity, and discretion in all guest and business interactions.
• Foster collaborative relationships across departments to enhance guest experiences and business outcomes.
• Represent Wynn Nightlife with enthusiasm and a commitment to excellence in all public-facing engagements.

Wynn Resorts is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Wynn Resorts does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws confidential according to EEO guidelines.