Senior Business Systems Analyst (Sr. BSA) – Content Supply Chain / Content Creation & Assembly

Job Title – Senior Business Systems Analyst (Sr. BSA) – Content Supply Chain / Content Creation & Assembly

Job Location – South San Francisco, CA. 3 days a week.

Job Type: Contract

Notes: Adobe Workfront, Adobe Assets DAM and Veeva Promomats (VVPM), Adobe Express.

Position Summary

• We are seeking a highly skilled Senior Business Systems Analyst (Sr. BSA) with strong expertise in Content Supply Chain, Content Creation, Modular Content, and Content Assembly within the Adobe ecosystem.
• The ideal candidate will drive business analysis and functional solutioning across enterprise content platforms and workflows focusing on Content Authoring & Content Assembly as the primary area of delivery.
• The candidate will support goals of delivering solutions aimed at scalable content creation, composition, assembly, governance, and reusable content capabilities. This role requires close collaboration across Product (business), Marketing, Compliance, and Technology teams to optimize Content lifecycle processes and enable efficient content production and reuse.
• Additionally, this role will act as a bridge between business vision and technical execution, providing Product Ownership and Delivery Coordination to ensure external vendors and system integrators deliver high-quality solutions aligned with the roadmap.
• This techno-functional IT BSA will partner with 2 Business Product Managers (BPMs) where one BPM is focused on building a multi-agent orchestrated solution; while another BPM is focused on supporting tools like Adobe Express, Firefly and other tools used in the process of creating Content. These tools are planned for integrations with the rest of Adobe toolkit like Adobe Workfront, Adobe Assets DAM and Veeva Promomats (VVPM), also integrated with Adobe Express.
• A strong understanding of system integrations between these solutions is required for ensuring that User experience is smooth while navigating between solutions that are required for the E2E Content lifecycle.
• Experience with Generative AI and Agentic AI skills is preferred with strong overall proficiencies in driving workshops for requirements elicitation, documentation and driving to Epics & User stories as a Business Analyst.
• Strong experience with Adobe platforms including Adobe Express, Adobe Firefly, Creative Cloud Apps & Libraries, Agentic AI Content capabilities, and Content Assembly solutions is preferred.

Key Responsibilities

Requirements Elicitation & Analysis

• Collaborate with BPMs to rapidly evaluate new age content tools in the space of AI driven Video content generation, Podcast generation, Content Translations, AI powered Content Assembly and multi-Agent, data and tool orchestration via a unified front-end.
• Conduct workshops, discovery sessions, and solution walkthroughs to define current-state and future-state workflows
• Translate business requirements into functional specifications, user stories, and process flows while owning the end-to-end management, documentation, and maintenance of the product backlog.
• Translate internal Genentech needs into actionable product requirements for Adobe, specifically focusing on critical gaps like native HTML export and high-fidelity video generation.
• Act as a Product Owner delegate to prioritize the backlog based on business value, technical dependencies, and the June launch roadmap.
• Translate complex marketing Content creation workflows into technical requirements for Agentic AI based solutions, driving towards automated assembly and orchestration of content across the Adobe ecosystem
• Analyze content creation, assembly, review, approval, and publishing workflows to identify optimization opportunities
• Support backlog refinement, prioritization, and sprint planning activities in Agile delivery environments

Domain Expertise & Strategy

• Provide functional expertise in Content Supply Chain, Modular Content, Content Creation (both Derivative & Denovo) & Assembly, and Content Composition workflows
• Drive the "GNE x Adobe" technical partnership, serving as the front-line lead for product inquiries, feature requests, and technical troubleshooting.
• Oversee and coordinate delivery activities with external vendors (System Integrators), ensuring technical builds align with functional designs and user stories.
• Monitor project milestones, identify delivery risks, and manage cross-workstream dependencies to ensure on-time release execution.
• Drive the technical implementation and enhancement of Adobe Express, Creative Cloud, and integrated Content Assembly platforms
• Collaborate with cross-functional teams to design scalable, reusable, and governed content processes
• Recommend process improvements and scalable content operating models aligned with enterprise content strategy

Agentic AI Expertise

• The BSA will also have a strong technical background with a focus heavily on Generative AI capabilities that generates and delivers compliant text, understands API integration, guardrails and complexities around it.
• The BSA must understand how digital marketing content flows through an enterprise tech stack to effectively translate and document the Agentic AI BPM's workflow requirements.
• Enterprise Architecture Familiarity is a must with understanding of Digital Content Workflow tools, Creation tools, DAM, Production applications like AJO and other such tools.
• Strong knowledge of API architectures for tools like Adobe Workfront, Adobe Express, Adobe Firefly, Adobe Experience Manager - Adobe Assets, Veeva Vault Promomats.
• A strong understanding or experience in mapping the functioning of an AI agent to source data from a Workflow Orchestration tool like Adobe Workfront, use AI to generate draft text content, extract relevant data and meta-data from DAM, push digital content data into downstream solutions that provide API connectivity for consumption.
• They will be responsible for documenting functional requirements, collaborating with AI/ML developers to document technical requirements that describe how the Master Orchestration layer interfaces with adjacent legacy systems.

Testing & Quality Assurance

• Support end-to-end testing activities including SIT and UAT planning and coordination
• Define and validate test scenarios, business validation criteria, and acceptance requirements
• Validate the decision-making logic of AI Agents to ensure automated outputs consistently meet brand guardrails and business rules.
• Coordinate defect triage, issue resolution, and business sign-off activities
• Partner with QA and technical teams to ensure full traceability between requirements and delivery, validating that all technical outputs meet business expectations and governance standards

Stakeholder Management & Communication

• Serve as the primary liaison and front-line lead for the 'GNE x Adobe' technical partnership, facilitating cross-functional decision-making and 'Strategy Connects' with Adobe Product Leaders.
• Serve as a liaison between business stakeholders, product owners, architecture, development, QA, and operations teams
• Coordinate regular "Strategy Connects" with Adobe Customer Success and Product Leaders to ensure AURORA remains at the forefront of the Adobe Creative Cloud roadmap.
• Facilitate cross-functional discussions, decision-making sessions, and status reviews
• Communicate project updates, risks, dependencies, and recommendations to leadership and delivery teams
• Influence business and technical teams through strong analytical and communication skills

Documentation & Training

• Create and maintain business and functional documentation including Epics, user stories, process flows, and UAT documents
• Develop training materials and support knowledge transfer sessions for business and operational teams
• Ensure documentation aligns with governance, compliance, and process standards
• Support end-user enablement and adoption activities

Qualifications

• 8+ years of experience as a Business Systems Analyst or Functional Analyst
• Proven experience in a Product Owner or Delivery Coordinator capacity within a large-scale enterprise environment.
• Strong experience in Content Supply Chain or Digital Content Management
• Hands-on experience with Adobe Express, Content Assembly platforms
• Strong understanding of Content Creation, Assembly, Composition, and Modular Content workflows
• Experience with DAM, Metadata, Taxonomy, and Content Governance processes
• Experience in Requirements Gathering, Functional Analysis, UAT, Documentation, and Training
• Experience working in Agile delivery models
• Strong stakeholder management, communication, and cross-functional collaboration skills
• Knowledge of LLM orchestration and prompt engineering for headless system interactions.

Education & Experience

• Bachelor's degree in Business Administration, Information Technology, or a related field