Marketing Analytics Analyst

RESPONSIBILITIES

Kforce has a client that is seeking a Marketing Analytics Analyst in Saint Louis, MO.

Summary

Our client is seeking a Lead Market Research Analyst to lead customer research and Voice of Customer initiatives. This role transforms customer feedback, operational data, and market intelligence into actionable insights that support business decisions and customer experience improvements. The position serves as a strategic advisor to leadership and helps shape customer insights strategy, research standards, and analytical capabilities.

Key Responsibilities

• Lead qualitative and quantitative research programs
• Develop customer insights and Voice of Customer strategies
• Establish research governance, standards, and portfolio priorities
• Integrate customer feedback, operational metrics, and market data
• Deliver strategic recommendations and executive level presentations
• Partner with stakeholders to drive action plans and business outcomes
• Manage research vendors, methodologies, and program quality
• Lead analytics initiatives to solve complex business challenges
• Coach and mentor analysts across the team

REQUIREMENTS:

• BS in Business, Marketing, Marketing Research, or a related field
• Master's degree preferred and may substitute for two years of experience
• 7+ years of experience in market research, customer insights, Voice of Customer programs, or qualitative and quantitative research
• 3+ years of Voice of Customer program experience preferred

The pay range is the lowest to highest compensation we reasonably in good faith believe we would pay at posting for this role. We may ultimately pay more or less than this range. Employee pay is based on factors like relevant education, qualifications, certifications, experience, skills, seniority, location, performance, union contract and business needs. This range may be modified in the future.
We offer comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees. Salaried personnel receive paid time off. Hourly employees are not eligible for paid time off unless required by law. Hourly employees on a Service Contract Act project are eligible for paid sick leave.

Note: Pay is not considered compensation until it is earned, vested and determinable. The amount and availability of any compensation remains in Kforce's sole discretion unless and until paid and may be modified in its discretion consistent with the law. This job is not eligible for bonuses, incentives or commissions. Kforce is an Equal Opportunity/Affirmative Action Employer.

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