Events & Sponsorship Executive

Shawbrook provides finance to a wide range of customer segments that value the premium experience, flexibility and certainly we deliver.  We are a purpose-led organisation, with a focus on delivering long-term sustainable value for all our stakeholders.

We have a diversified offering, with our innovative lending propositions tailored to meet specific customer needs in carefully selected markets across SME, Real Estate and Personal. Our products range from complex structured credit facilities for growth-focused businesses to mortgages for professional landlords and property investors, as well as simple loans for consumers delivered digitally.  We fuel our lending through customer deposits, which we attract by delivering a premium experience, choice and consistently great value to smart savers.

The business model we have created is unique and difficult to replicate, with our ‘best of both’ approach combining deep human expertise with advanced digital, tech and data capabilities.  This combination not only allows us to deliver excellent customer experiences, but to do so efficiently and at scale.  We are proud of our innovative and agile culture, which drives consistently high employee engagement scores and makes Shawbrook an attractive destination for the best talent. If you’re willing to roll up your sleeves, contribute new ideas and believe anything is possible, you’re our kind of person.

Work with us because you:

• Want to be part of a bank built for the dynamics of the modern world
• Relish a challenge and enjoy a fast-paced, innovative and hardworking culture
• Enjoy finding new and better ways to solve complexity and make things happen
• Want to belong to a diverse culture that stands shoulder to shoulder with minority and underrepresented groups
• Care about society and the environment and want to be part of a business that cares too
• Want to continue to grow professionally and be the best version of yourself

Events and sponsorship are strategic channels for Shawbrook. Our growth depends on trusted relationships with business introducers, intermediaries and customers, and events and sponsorship bring our expertise to life in ways other channels cannot.

The Events & Sponsorship Executive will be responsible for the day-to-day delivery of our sponsorship programme, including hospitality and activations, and will help deliver the wider events programme across the Shawbrook portfolio of brands.

Our sponsorship portfolio includes Saracens Rugby Club men’s and women’s teams, London Mavericks Netball and the Saracens Foundation, including the Go Forward and Empower Her programmes. Our events programme includes trade shows and awards, roundtables and receptions, large-format internal events and organised hospitality.

You will often work on several events and activations at once, so being exceptionally organised, flexible and able to prioritise is key. Many events and matchdays take place outside usual business hours.

What success looks like

• Our sponsorship programme runs smoothly day to day, with contractual rights tracked, used and delivered as agreed.
• Guests, colleagues and partners enjoy premium, consistently excellent experiences at matches, events and hospitality.
• Every event and activation has the right guests, the right information in the right hands at the right time, and the data captured to measure its impact.
• Records, budgets, approvals and compliance are accurate, up to date and audit-ready.
• Shawbrook’s support for women’s sport, community impact and colleague engagement is visible and well delivered.
• Events and sponsorship activity is joined up with the wider marketing channels, including social media.

Sponsorship programme delivery

• Deliver the day-to-day running of the sponsorship portfolio, including Saracens Rugby Club men’s and women’s teams, London Mavericks Netball, the Saracens Foundation and associated partnerships.
• Act as the day-to-day operational contact for rights holders, supporting the Head of Events & Sponsorship in holding partners accountable for contractual delivery and agreed enhancements.
• Track and help maximise the value of contractual rights across branding, hospitality, player and coach appearances, content, fan communications, social collaboration, matchday activity and stadium takeovers.
• Manage the delivery of matchday hospitality, including our Corporate Box at Saracens: ticket distribution, guest lists, attendee management, guest communications and on-the-day hosting.
• Deliver planned internal and external sponsorship initiatives, for example family days.
• Support the activation of Shawbrook’s partnerships with Saracens Women and London Mavericks, including the amplification of female athlete stories.
• Support the relationship with the Saracens Foundation, including programmes such as Go Forward and Empower Her.
• Work with Sustainability, Internal Communications and People colleagues to bring community impact and sponsorship into colleague engagement.

Events and hospitality delivery

• Support the delivery of a rich and varied multi-brand events programme, including trade shows and exhibitions, roundtables and receptions, large-format internal events and conferences, and organised hospitality.
• Assist with the set-up, delivery and breakdown of events, which will often require some out-of-hours working.
• Support the People and employee communications teams in delivering our largest set-piece internal events, helping to embed the brand and bring our culture to life.
• Contribute to a premium, differentiated standard of experience across owned events, third-party events, hospitality and sponsorship activations.
• Help shape our premium hospitality offering for key brokers and introducers, supporting these relationships and delivering against agreed marketing KPIs to enhance brand credibility and drive engagement.
• Bring a can-do, creative attitude and strong planning skills to ensure great experiences for our people and guests.

Audience, measurement and reporting

• Collate invitation lists, create brand-aligned invitations and monitor RSVPs, keeping senior stakeholders up to date on numbers and highlighting where RSVPs are not meeting expectations.
• Work with Business Development and Relationship teams to help ensure the right guests are invited to the right events and activations.
• Capture attendance, feedback and post-event information to help demonstrate return on investment and influence budgets, supporting the measurement frameworks owned by the Head of Events & Sponsorship.
• Prepare post-event reporting and record it in the Events & Sponsorship Monday.com board.

Brand, content and communications

• Support the business lines, events and sponsorship activity with content creation for social media and communications, including engaging posts and event invitations targeted at specific stakeholders and clients.
• Help create unique and compelling content from our sponsorship assets and events.
• Work with the wider marketing team to ensure events and sponsorship activity is joined up with other channels, for example social media.
• Ensure all materials reinforce Shawbrook’s premium positioning and creative, personal and practical character.

Operational excellence and governance

• Keep the events calendar and the Events & Sponsorship Monday.com board up to date, reflecting current workload, actions, deadlines, budget and post-event reporting information.
• Order merchandise and event equipment, prepare event materials and arrange couriers to deliver on site.
• Complete compliance forms after each event or activation.
• Log and process invoices accurately so that budgets can be monitored and managed.
• Manage all internal signoffs in line with approval and record-keeping processes.
• Follow and contribute to the central events and activation playbook, including consistent standards, processes and supplier management.
• Make effective use of event technology and be open to new tools, automation and AI that improve planning efficiency and insight.

Stakeholder management

• Ensure salespeople and front-line teams have the right information at the right time to make the most of every event and hospitality opportunity.
• Communicate confidently and articulately, in writing and verbally, at all levels across the organisation and externally.
• Host and engage with clients, introducers, industry partners and colleagues at events and matches as required.
• Build effective working relationships with rights holder teams, suppliers and internal stakeholders.

Risk management, controls and compliance

• Communicate and escalate potential issues and risks promptly and effectively.

Experience

• An events management qualification or relevant on-the-job experience.
• Proven experience in event management/sponsorship.
• Previous experience within a marketing function.
• Proficient in Microsoft Word, PowerPoint and Excel.
• Knowledge of Monday.com, Dotdigital, Salesforce or Event Create is desirable.

Skills and personal attributes

• A keen interest in events, hospitality and sponsorship, with a demonstrable passion for them.
• Strong content creation, communication and writing skills.
• Exceptionally organised, able to plan and prioritise multiple projects in a fast-paced, multi-faceted environment, and flexible, including working outside usual business hours.
• Calm under pressure, with a proactive, problem-solving attitude.
• Able to work on own initiative as well as being part of a team.
• Creative and pragmatic: able to turn plans into high-quality experiences.
• A confident relationship builder with sound judgement.

Your Wellbeing - We take your health and well-being very seriously by providing a range of benefits to give you and your family peace of mind. These include:

• Market leading family friendly policies such as access to our Maternity, Adoption and Paternity policies from Day 1 of your employment
• Free access to Headspace, a mindfulness & meditation digital health app
• Free access to Peppy digital health app that offers personalised support through fertility treatment becoming a parent or menopause
• EAP (Employee Assistance Programme) - Offering you support on a wide range of subjects including financial concerns, mental wellbeing and more general queries around family, work, housing, and health
• Cycle to work scheme
• Discounts on gym membership
• Contributory pension scheme & death in service

Your Lifestyle - It’s important you strike the right balance between your work and personal life. We provide benefits to support you when at work and when you’re enjoying your leisure time.

• Minimum of 27 days holiday per year
• Option to buy or sell holiday days through our flexi-holiday scheme
• Discounts on gym membership nationwide
• Access to discounts on a range of high street and online brands
• Community support and charitable giving

Your Contribution - We’re focused on rewarding those that go the extra mile in helping us achieve our goals.

• Participation in our annual discretionary bonus scheme designed to reward your contribution to our success
• Proudly Shawbrook recognition scheme focused on recognising our role models and thanking our colleagues for a job well done