Senior Marketing Executive - Local Marketing and Projects

Do you enjoy turning insight into marketing campaigns that deliver measurable results and create meaningful impact in communities?

At the British Heart Foundation, our shops play a vital role in raising the funds that power life-saving research. As our Senior Marketing Executive - Local Marketing and Projects, you'll lead the delivery of local marketing activity that drives footfall, increases stock donations, supports volunteer recruitment and strengthens fundraising performance across our retail estate.

Working closely with shop managers, regional teams and colleagues across Retail and Fundraising, you'll combine strategic thinking with hands-on delivery to develop campaigns that respond to local opportunities while supporting wider organisational priorities. From community engagement initiatives to seasonal fundraising campaigns, you'll bring national activity to life in ways that make a measurable difference locally. From community engagement initiatives to seasonal fundraising campaigns, you'll develop locally relevant campaigns, tools and resources that empower our store and field teams to engage supporters and drive meaningful impact in their communities.

You'll take ownership of campaigns from brief through to evaluation, using insight and performance data to optimise activity and continually improve results. This is a highly visible role where you'll work directly with store and field teams to understand challenges, identify opportunities and develop practical marketing solutions that deliver impact
About You

As our ideal candidate, you'll have experience delivering local or tactical marketing activity and be confident leading campaigns from planning through to execution, optimisation and evaluation. Whether your background is in retail, charity or another customer-focused environment, you'll understand how effective marketing can influence behaviour and deliver measurable results.

You'll also bring:

• Experience coordinating marketing activity across multiple stakeholders, teams or location and channels.
• Experience managing campaigns from planning through to delivery, optimisation and evaluation, with accountability for outcomes.
• Experience managing campaigns against objectives, KPIs and performance measures.
• The ability to build effective relationships and influence stakeholders across multiple teams and locations.
• Strong project management, organisational and communication skills, with the ability to manage competing priorities and deliver at pace.
• Experience using insight, data and performance measures to inform decisions and continuously improve campaign effectiveness.
• The confidence to balance strategic thinking with practical delivery, working closely with operational teams to understand challenges and develop effective marketing solutions.
• A proactive, collaborative and solutions-focused approach, with the confidence to identify opportunities and recommend improvements.

Most importantly, you'll enjoy working with people, be curious about what drives local performance and be motivated by the opportunity to use your marketing expertise to help our shops succeed while supporting the funding of life-saving research.

Working arrangements

This is a hybrid role, where your work will be split between your home andat leastone day per weekin our Londonoffice.This may vary from time to time so you will need to work in a flexible way to unlock your best work for our cause.
Interview process
We plan for one stage of interview; Interviews will be held via MS Teams on w/c 09 November 2026.

Belonging at BHF
BHF values the diversity of our communities and is committed to creating an inclusive environment where everyone feels respected and valued.By fostering a culture of inclusion, we believe we are better equipped to achieve our missionof helping people have a healthier heart for longer.
To hear from our people, check outBelonging at BHF.
Our people are at the heart of everything we do. By funding research across six decades, we've helped keep millions of hearts beating and millions of families together. We're investing in ground-breaking research that will get us closer than ever to a world where everyone has a healthier heart for longer.