Direct Marketing Manager

We are currently seeking a proven, hands-on leader to join our growing team as a Direct Marketing Manager. This position is perfect for someone who loves leading from the front, building high-energy teams, and seeing their strategy turn into real results in the field.

As a Direct Marketing Manager, you will lead our team of door-to-door canvassers, engaging neighborhoods to build local awareness and generate qualified appointments that drive sales. You will own the strategy behind where and how we canvass, coach your team to hit their goals, and represent Direct Marketing on our marketing leadership team. This is a fantastic opportunity to make a visible impact within a well-established and supportive organization.

What’s in It for You?

• Competitive Salary + Incentives: Earn $75,000-$85,000 annual base salary, plus performance-based incentives tied to team results. On-target earnings (OTE) is estimated $110,000-$130,000 annually.
• Comprehensive Benefits Package: Full-time employees are eligible for medical, dental and vision coverage, with HSA and FSA options and an employer HSA contribution. Additional voluntary benefits include long-term disability and supplemental health plans.
• 401(k) with Company Match: Plan for your future with a 4% company match.
• Paid Time Off & Holidays: Enjoy PTO and paid holidays to help you recharge and make time for what matters most.
• Leadership & Career Growth: Take a seat on our marketing leadership team, shape company growth strategy, and build your career as a leader within the organization.
• Company Mission: Join a nationally recognized brand with more than 120 years of success, built on quality, integrity and giving back to the communities we serve.

Responsibilities

• Team Leadership: Manage a team of Direct Marketers with a hands-on, in-the-field approach, providing motivation and coaching to help the team reach daily, weekly, and monthly appointment goals.
• Recruiting & Training: Recruit, hire, and train canvassers using cost-effective recruiting tools, and develop and train on advanced canvassing protocols.
• Coaching & Quality: Monitor and coach every team member on procedures, scripting, and customer service standards, and ensure lead quality through validation in our CRM.
• Culture Building: Create and develop the culture of the Direct Marketing team by personally role-modeling the behaviors and techniques that drive success.
• Market Strategy: Strategically select qualified neighborhoods, coordinate canvass logistics, mapping, and permitting, and maximize canvasser deployment to grow your market.
• Budget Ownership: Build and manage an annual budget focused on generating qualified leads cost-effectively.
• Leadership Collaboration: Serve as an active member of the marketing leadership team and participate in staff meetings, ISC touch base calls, and weekly Event Representative check-ins.
• Operations & Administration: Track inventory, supplies, and company assets, maintain records in QuickBase and rForce, and keep the team connected through Microsoft Teams.
• Additional Duties: Assist with special projects and tasks as assigned by leadership.

Qualifications

• Experience: Minimum of 1 year in a team management or supervisory role, with at least 2 years of relevant work experience overall. Direct sales or marketing experience is a strong plus!
• Education: High school diploma or equivalent required; college degree preferred.
• Coaching Ability: Proven ability to coach team members and deliver constructive, performance-based feedback.
• Communication: Exceptional interpersonal skills and a collaborative style that fosters a positive, proactive work environment.
• Adaptability: Thrives in a fast-paced environment and adjusts quickly as markets and priorities shift.
• Technical Skills: Comfortable with data entry and Microsoft Office; experience with QuickBase, Qlik, or rForce is a plus.
• Availability: Able to work 40 hours per week, including evenings and weekends.
• Transportation: Must be at least 18 years old with reliable transportation and a valid driver’s license.

Physical Requirements

• Work Environment: Hybrid role split between our Orange office and the field, including neighborhood canvassing and events.
• Activity: Ability to stand and walk for extended periods, often outdoors.
• Lifting: Ability to lift and carry up to 50 pounds.