Quick overview
Job description
We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.
The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.
Mindgruve is seeking a strategic, commercially minded Senior Director, Marketing & Demand Generation to lead our corporate marketing function, strengthen our market position, and accelerate enterprise new business growth.
This leader will own Mindgruve's integrated marketing strategy across corporate brand, enterprise demand generation, account-based marketing, content, communications, strategic partnerships, and Sightline platform marketing.
The ideal candidate has a proven track record leading marketing for a sophisticated, multi-service agency or marketing technology business. They understand how to build a differentiated brand, engage enterprise decision-makers, and develop marketing programs that generate qualified opportunities and measurable sales pipeline.
Working closely with executive leadership, sales, business development, and our practice leaders, this individual will play a central role in expanding Mindgruve's visibility and influence among enterprise brands across the U.S. and key international markets.
We're looking for a builder who combines strong strategic instincts with hands-on execution. Someone who can establish a clear marketing roadmap, leverage modern technology and AI, develop high-performing programs, and create a scalable marketing function that directly contributes to company growth.
This position is dedicated exclusively to marketing Mindgruve and Sightline, not managing marketing programs for agency clients.
What You'll Do Here:
Corporate Marketing Strategy & Brand Leadership
- Develop and execute Mindgruve's integrated corporate marketing strategy aligned with company growth objectives and enterprise new business priorities.
- Strengthen Mindgruve's positioning as a leading independent marketing and technology company connecting media, social, commerce, creative, and data science.
- Build brand awareness, credibility, and preference among enterprise CMOs, chief growth officers, chief digital officers, and other senior business decision-makers.
- Own corporate messaging, brand identity, website strategy, marketing communications, and overall market presence.
- Lead annual marketing planning, budget allocation, campaign prioritization, and performance measurement.
Enterprise Demand Generation & Account-Based Marketing
- Build and scale enterprise demand generation programs that create qualified new business opportunities for Mindgruve's integrated agency services.
- Develop targeted account-based marketing (ABM) strategies focused on Fortune 1000 companies, large enterprise brands, and priority industry verticals.
- Partner closely with sales and business development leadership to align target accounts, campaign strategies, lead qualification, and pipeline development.
- Execute integrated campaigns across paid media, social, organic search, email, content syndication, executive events, and other relevant channels.
- Develop lead nurturing, marketing automation, and conversion strategies that move prospects through the enterprise buying journey.
- Establish clear performance metrics tied to qualified opportunities, pipeline contribution, and marketing return on investment.
Content Marketing, Thought Leadership & Communications
- Own Mindgruve's corporate content marketing strategy, including industry insights, executive thought leadership, research, case studies, and marketing collateral.
- Develop compelling narratives that communicate Mindgruve's differentiated capabilities, expertise, and measurable business impact.
- Build executive visibility through industry publications, speaking engagements, podcasts, interviews, and strategic communications.
- Oversee corporate website content, SEO, generative engine optimization (GEO), and conversion optimization.
- Partner with internal and external public relations, earned media, industry awards, and recognition programs that strengthen Mindgruve's reputation.
- Partner with internal creative and subject matter experts to produce distinctive, high-quality marketing content.
Sightline Product & Platform Marketing
- Lead marketing strategy and go-to-market initiatives for Sightline, Mindgruve's predictive marketing and business intelligence platform.
- Develop clear product positioning, messaging, and value propositions tailored to enterprise marketing, analytics, and business leaders.
- Oversee development of product marketing materials, sales enablement content, solution narratives, customer success stories, and thought leadership.
- Collaborate with Sightline product and sales leadership to support platform adoption and revenue growth.
- Position Sightline as a key differentiator within Mindgruve's broader marketing and technology offering.
Strategic Partnerships, Events & Industry Engagement
- Leverage Mindgruve's relationships with Amazon, Google, Meta, TikTok, OpenAI, and other strategic partners to develop joint marketing initiatives.
- Build co-marketing campaigns, executive roundtables, webinars, industry events, and thought leadership programs with key technology and media partners.
- Lead Mindgruve's presence at priority industry conferences, executive forums, and business development events.
- Identify sponsorships, associations, and strategic partnerships that strengthen Mindgruve's visibility among enterprise decision-makers.
- Measure the contribution of events and partnership marketing to brand awareness, target-account engagement, and new business pipeline.
Marketing Operations, Analytics & Performance
- Own Mindgruve's corporate marketing budget, marketing technology stack, campaign reporting, and performance measurement.
- Establish marketing KPIs tied to brand awareness, enterprise engagement, qualified pipeline, and revenue contribution.
- Manage CRM (Hubspot) integration, marketing automation, attribution, analytics, and reporting processes.
- Leverage AI-enabled tools and workflows to improve content development, campaign execution, personalization, and marketing productivity.
- Develop executive-level reporting and dashboards that provide visibility into marketing performance and ROI.
- Manage internal resources, external agencies, freelancers, and strategic vendors to deliver high-quality work efficiently.
- Build a scalable, accountable marketing function capable of supporting Mindgruve's continued growth.
We Need a Person With:
- 10+ years of progressive B2B marketing experience, including senior marketing leadership experience at a large independent marketing agency, global agency holding company, private equity-backed marketing services organization, or enterprise marketing technology company.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven track record developing and executing corporate marketing strategies that have contributed directly to enterprise new business growth.
- Demonstrated success building and scaling enterprise demand generation and account-based marketing programs targeting Fortune 1000 and large enterprise organizations.
- Deep understanding of the advertising, media, commerce, creative, marketing technology, data analytics, and AI landscape.
- Experience positioning and marketing complex, multi-service offerings to senior marketing and business executives.
- Strong expertise across brand marketing, digital marketing, content strategy, thought leadership, paid media, SEO/GEO, marketing automation, and events.
- Proven ability to partner with enterprise sales and business development teams to generate qualified opportunities and accelerate pipeline.
- Experience marketing enterprise SaaS, MarTech, AI, analytics, or business intelligence solutions is highly desirable.
- Strong analytical capabilities, including marketing attribution, campaign performance, funnel optimization, and marketing ROI.
- Experience with Salesforce, HubSpot, or comparable CRM and marketing automation platforms.
- Demonstrated ability to leverage modern AI tools and marketing technology to improve productivity and effectiveness.
- Exceptional writing, communication, presentation, and executive stakeholder management skills.
- Experience managing marketing budgets, external partners, and cross-functional teams.
Compensation:
Salary: $170,000 - $190,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)
Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)
Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.