Senior Marketing Operations Specialist

Earnest empowers ambitious professionals to make confident financial decisions and build the life they envision. Earnies are committed to helping borrowers move forward with confidence by offering smarter borrowing options with a clearer path to taking control of their debt. The Senior Marketing Operations Specialist will report to the Senior Analytics Manager . As the Senior Marketing Operations Specialist , you will:

• Sit at the intersection of marketing, engineering, and analytics - acting as a translator who turns complex marketing strategies into technical requirements, infrastructure, and scalable solutions.
• Serve as the primary owner of our enterprise ESP (Braze) - managing data inflows and outflows, CDP integrations, and unsubscribe governance to ensure a best-in-class orchestration.
• Function as our end-to-end Ad Operations team - setting up event passback to paid ad platforms, installing and configuring tracking pixels, and strategizing on how to optimize spend efficiency through our event implementation.
• Oversee the operational lifecycle of campaigns from inception to delivery - establishing UTM tracking guidelines, designing scalable data ingestion processes, and building ESP infrastructure that empowers rapid experimentation.
• Implement robust campaign monitoring, delivery alerting, and validation frameworks to ensure flawless technical setup and message execution.
• Champion data governance, documentation, and deliverability best practices across our martech stack, ensuring full compliance with CAN-SPAM and safeguarding IP and domain health.
• Drive innovation across our lifecycle messaging channels, building advanced personalization capabilities that allow us to engage customers in unique, timely, and meaningful ways.

About You

• You bring 5+ years of experience governing enterprise ESPs and CDPs (Braze experience is a major plus), managing data inflows and outflows, and maintaining data hygiene.
• You have 2+ years of hands-on experience owning Ad Operations execution, including setting up pixel configurations, server-side tracking, and targeting parameters across a variety of channels (Search, Social, Display, OTT, etc).
• You possess strong, fluent SQL skills and are comfortable querying, transforming, and modeling complex datasets to support targeting and custom audiences.
• You are a rare hybrid, equal parts marketer, engineer, and analyst, with an exceptional ability to translate marketing strategy into technical architecture and execution plans.
• You have strong working knowledge of email deliverability best practices, IP/domain health management, and regulatory frameworks such as CAN-SPAM.

Even Better

• Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.
• Experience in highly regulated fields, such as financial services, that operate under limited targeting constraints.
• Familiarity working with modern data stack (e. g. Snowflake, dbt, Looker, Segment). Employees are also eligible for an annual performance-based bonus and equity. #