Marketing Specialist

On-Site role
Job Description:
The Client Gas EDGE Organization’s objectives are:
To enhance the overall value of the company with the implementation and adoption of Data Driven Decision Support through:
Leadership of an enterprise strategic data governance process
Leadership of an enterprise strategic data management team
Governance of the production of high quality, immutable data (Golden Records) on which critical decision support platforms can rely - Strategic Data
Governance of the strategic intelligence logic and platforms that produce all decision support information for the business
Driving the evolution and improvement of corporate decision making through new methods, technologies, logic, and concepts
To establish and govern Strategic Data as a Corporate Asset across the enterprise by:
Facilitating organizational alignment with a data and information driven decision-making culture
Establishing and Maintaining Sponsorship and Support at all organizational levels
Implementation of long-term training and implementation programs for data and information literacy
To implement a clean, clear source of data on which future generations of AI can build new insights for the Enterprise and provide Strategic Decision Support Counsel to the Leadership of the Company.

The Communications & Marketing Specialist is responsible for developing and executing integrated communication and marketing strategies that enhance employee engagement, strengthen brand awareness, promote organizational initiatives, and support business goals. This role combines strategic communications, content creation, internal and external marketing, campaign management, stakeholder engagement, and digital communications to ensure consistent and impactful messaging across multiple channels.

The specialist partners with business leaders, project teams, and stakeholders to create compelling stories, support organizational change, drive audience engagement, and promote products, services, programs, and initiatives. Responsibilities align with enterprise communications functions including strategic messaging, executive communications, employee communications, web content strategy, and campaign development.

Major Job Responsibilities

Functional Expertise:
Develop and execute communication plans that support business objectives and organizational priorities.
Serve as a communications advisor to business leaders and project teams.
Develop key messages that align with corporate objectives and brand standards.
Ensure consistent messaging across internal and external communication channels.
Support executive communications, leadership presentations, and organizational announcements.

Business Acumen

Develop and execute marketing campaigns to increase awareness, engagement, and adoption of programs, products, services, and initiatives.
Create marketing plans including audience segmentation, messaging strategies, communication tactics, and successful metrics.
Coordinate multi-channel campaigns across email, web, social media, events, and digital platforms.
Monitor campaign performance and recommend adjustments to improve effectiveness.
Support marketing initiatives that enhance organizational reputation and stakeholder engagement.

Engagement

Develop communication programs that increase employee awareness and engagement.
Support organizational events, recognition programs, and change initiatives.
Create internal marketing campaigns promoting strategic programs and organizational priorities.
Measure employee engagement and communication effectiveness.

Driving Results

Develop promotional strategies and communication materials for organizational events, conferences, workshops, and leadership meetings.
Coordinate event communications before, during, and after events.
Support stakeholder outreach and engagement activities.
Education, Certifications / Licenses:
Required:
Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, Business Administration, English, Digital Media, or a related field.

Preferred

Related Work Experience:
Master’s degree in Communications, Marketing, Public Relations, Business Administration (MBA), or a related discipline.
Professional certifications in communications, marketing, change management, digital marketing, project management, or public relations.

Specific Skills & Knowledge

Required:
Principles of corporate communications, marketing, public relations, and stakeholder engagement.
Communication planning, campaign development, and audience segmentation.
Brand management, messaging strategy, and storytelling techniques.
Internal communications and employee engagement best practices.
Digital marketing, content marketing, and social media strategies.
Change management and organizational communication methodologies.
Communications measurement, analytics, and performance reporting.
Content governance, editorial standards, and communication policies.
Business operations, organizational strategy, and cross-functional collaboration.
Project management concepts and execution methodologies.

Required Skills

Communication & Content Development:
Exceptional written, verbal, and presentation communication skills.
Professional business writing, editing, proofreading, and content development.
Ability to translate complex business and technical topics into clear, compelling communications.
Executive communication and presentation development.
Storytelling and narrative-building skills.

Marketing & Brand Management

Marketing campaign planning and execution.
Brand positioning and message development.
Audience targeting and stakeholder engagement.
Event promotion and awareness campaign development.
Marketing collateral and promotional content creation.

Digital Communications

Website and intranet content management.
Email marketing and newsletter development.
Social media content creation and channel management.
Content calendar management.
Multimedia content coordination including graphics, video, and presentations.

Analytics & Reporting

Ability to analyze communication and marketing performance metrics.
Experience developing dashboards, scorecards, and performance reports.
Data-driven decision making and optimization.
Survey design, feedback collection, and engagement analysis.

Technology Proficiency

Microsoft 365 Suite (Outlook, Teams, Word, Excel, PowerPoint, SharePoint).
SharePoint content management.
Power BI or similar reporting and analytics platforms.
Microsoft Forms and survey tools.
Project management and collaboration platforms.
Digital marketing and content management systems (CMS).

Behavioral Competencies

Strategic Thinking
Customer and Stakeholder Focus
Relationship Building
Creativity and Innovation
Collaboration and Teamwork
Problem Solving
Adaptability and Change Agility
Attention to Detail
Initiative and Self-Direction
Time Management and Prioritization
Influence Without Authority
Preferred Experience Areas:
Corporate Communications
Internal Employee Communications
Marketing and Brand Management
Executive Communications
Change Management Communications
Digital Transformation Communications
Innovation and Technology Marketing
Event Communications and Promotion
Utility, Energy, Technology, or Corporate Environment Experience.

About us

At our organization, we take our mission and values to heart! We are on a mission to offer more and better jobs all over the world! Our goal is to care for you while you care for our clients and get you paid the highest pay possible. All our associates working with us are expected to embrace our RACE values: R - Results Matter, A- Approachable, C - Care, and E - Emergency i.e. work with a sense of urgency. For more relevant job opportunities please visit our website: Denken Solutions Careers