International Brand Manager

International Brand Manager

Glasgow – Office Based

45,000 - 50,000

A well-established UK business that is expanding fast across Europe. It is taking its product into France and Spain now, Germany is next, and more markets will follow. To drive this, they need an experienced Brand Manager to own the brand across these new territories.

This is a high-profile role with real visibility. You’ll work closely with the senior leadership team and play a central part in building the brand across Europe from the ground up.

The role

• Take ownership of European brand development, keeping positioning consistent while making sure it lands locally
• Manage a network of in-country marketing agencies day to day. You’ll brief them, challenge their thinking, set KPIs and hold them to account on quality, timelines and ROI
• Turn the wider brand strategy into clear marketing plans, budgets and activity calendars for each territory
• Lead social and digital growth across Facebook, Instagram, LinkedIn, TikTok and YouTube, working with the agencies
• Build trade media relationships and develop influencer and industry partnerships
• Plan and deliver a calendar of European events, exhibitions and roadshows alongside the Events Manager
• Build a central content library and keep a steady flow of photography, video, case studies and testimonials coming in
• Coordinate activity with the international sales teams and keep senior stakeholders updated on performance

What you’ll bring

• German speaking
• Previous international brand management experience.
• A track record of managing external agencies, ideally across several markets
• Strong project management skills, with the confidence to juggle multiple territories
• A good grasp of digital, social and content, plus experience with PR or specialist media
• Commercial awareness and comfort working with performance data

If you’re a proactive brand marketer who wants to help build a market-leading brand across Europe, get in touch with Kerry McFarlane at for a confidential conversation.