Marketing Content Creator - REMOTE

Abbott seeks a Senior Content Strategist to lead end-to-end content solutions across customer digital and physical experiences. The role involves collaborating with cross-functional teams to develop content strategies, information architecture, and governance processes that simplify complex healthcare concepts for diverse audiences.

Responsibilities
Develop content strategy plans, taxonomies, information maps, and governance frameworks with product, UX, legal, and delivery teams
Research and monitor SEO trends, content innovations, and consumer behavior patterns to inform strategy
Support writing, editing, testing, and optimization of content across Abbott's product experiences
Audit and assess existing content experiences, providing strategic recommendations for improvement
Facilitate design sessions, ideation, and sprint ceremonies while influencing design decisions across teams
Requirements
~ Bachelor's degree in Design, Marketing, Business, Life Sciences, Engineering, or related field; or high school diploma plus 4+ years relevant experience
~5+ years in content design and content strategy roles
~ Proficiency with Figma, Miro, and other design collaboration tools
~ Demonstrated ability to simplify and communicate complex ideas to broad audiences
~ Experience creating information architecture for complex products and managing content workflows end-to-end
~ Strong knowledge of accessibility, inclusive design, SEO principles, and Agile methodologies
~ Experience with content management systems, user testing tools, and cross-functional stakeholder management
Compensation:
$78,000–$156,000 base