Costa Coffee Trade Marketing Leader

Jugos Del Valle-Santa Clara is the non-carbonated beverage company of the Mexican Coca-Cola Industry, offering wellness, hydration, and nutrition to Mexican families through a wide variety of choices, portion sizes, and solutions designed to meet different tastes, needs, and lifestyles.

We are looking for talented individuals who are eager to maximize their potential, grow professionally, and be part of our outstanding Employee Value Proposition.

Our core pillar is based on the philosophy of “People First”, creating unique and comprehensive experiences that integrate each employee’s personal life stage with their professional career journey.

Join Our Team! 🚀

5 years of experience in:

• Trade Marketing, Commercial Marketing, or Channel Development, preferably within the consumer packaged goods (CPG), food & beverage, or coffee shop industries.

• Designing and executing commercial strategies and promotional activities at the point of sale (POS).

• Brand management, product launches, and the development of communication materials for commercial channels.

• Coordinating projects with Sales, Marketing, Operations, and external agency teams.

• Analyzing commercial performance, managing budgets, and tracking key performance indicators (KPIs).

Technical Knowledge:

• Trade marketing strategy planning and point-of-sale (POS) execution.

• Understanding of sales channels, consumer behavior, and coffee market trends.

• Sales performance analysis, market share tracking, return on investment (ROI), and other commercial performance indicators.

• Budget management and evaluation of promotional campaigns.

• Proficiency in Excel and presentation and data analysis tools.

Activities:

1. Develop and execute the Trade Marketing plan for Costa Coffee, aligned with the brand’s and business’s strategic objectives.

2. Design promotional initiatives and point-of-sale experiences that drive brand visibility, product trial, and sales growth.

3. Coordinate the implementation of campaigns, communication materials, and in-store displays across relevant channels, ensuring consistency with brand guidelines.

4. Collaborate with Sales, Marketing, and Operations teams to identify commercial opportunities and ensure effective execution.

5. Manage agencies and vendors responsible for the production and implementation of promotional materials and activities.

6. Oversee the Trade Marketing budget, monitor spending, and evaluate the return on investment (ROI) of executed initiatives.

7. Track performance indicators, analyze results, and recommend improvement actions to enhance the effectiveness of trade marketing strategies.

8. Analyze market trends, competitive landscape, and consumer behavior to generate actionable business recommendations.

9. Prepare reports on performance, progress, and opportunities for the appropriate stakeholders and management levels.

Competencies:

• Strategic Thinking

• Results Orientation

• Planning and Execution

• Communication and Collaboration

• Decision-Making

Education:

Bachelor’s degree in Marketing, Business Administration, Business Management, Communications, or a related field.

Our Employee Value Proposition:

• Competitive salary plus benefits above legal requirements.

• Career growth and development opportunities.