Why This Role Stands Out
This Head of Demand Generation role offers a significant opportunity to build and lead a marketing function within a rapidly growing Series A startup, with a competitive OTE of $200K-$350K. You will thrive here if you are a player-coach eager to drive measurable pipeline growth through hands-on execution across paid, SEO, and email, with the future prospect of building your own team.
Quick Overview
Job Description
Location: New York, NY
Work Model: In-office (5 days per week, Flatiron)
Industry: Payroll & back-office software for startups
Compensation: $200K-$350K OTE
About the Company
Our partner builds a payroll and back-office suite for startups, helping founders run the operational side of their companies. They are a Series A company with a team of roughly 40-45 people, based in New York and growing quickly.
The Opportunity
Our partner is hiring a Head of Demand Generation in a player-coach seat. You will personally run paid, SEO, email, and lifecycle today, then build the team as the company scales. You will own marketing-sourced pipeline with a mandate to deliver 3-4x coverage on the bookings target.
You will partner with the COO on brand and the Head of Sales on conversion, marketing to founders, finance buyers, and people-and-ops buyers.
Responsibilities
- Own inbound demand generation across paid, SEO, email, and lifecycle, hands-on
- Deliver marketing-sourced pipeline against a 3-4x bookings coverage target
- Grow MQL volume and quality, site traffic and conversion, and organic search
- Manage paid spend efficiently against CAC and ROAS goals
- Partner with the COO on brand and the Head of Sales on pipeline conversion
- Hire and build the demand generation team as the company scales
Requirements
- 6+ years in demand generation or growth marketing at B2B sales-led SaaS companies
- Inbound programs that produced measurable pipeline, not just traffic
- Strong writing for a business audience
- Funnel thinking: spend to pipeline to revenue
- Comfortable as a player-coach who still runs channels hands-on
- Excitement about working in person in New York five days per week
- Bonus: fintech, HR tech, or developer-adjacent background