Senior Demand Generation & Lifecycle Marketing Specialist

TuxCare helps organizations secure, maintain, and extend the life of their Linux and open-source environments through Extended Lifecycle Support (ELS), SecureChain, and live patching.

We are hiring a hands-on, AI-first marketer to own the engine that turns leads into pipeline and customers into expansion revenue. You will build in HubSpot and use AI to do the work of a larger team, across inbound, outbound, nurture, and post-sale programs. Success is measured by qualified pipeline and expansion revenue, not activity.

Responsibilities

• Build and run inbound and outbound demand generation campaigns for ELS and SecureChain, targeting priority segments, personas, and accounts.

• Own lead nurturing in HubSpot, designing segmented, behavior-based nurture journeys and re-engagement programs that move leads to sales-ready.
• Design and manage lead scoring, qualification, and routing with Sales, including MQL and SQL definitions, handoff workflows, and follow-up SLAs.
• Drive customer lifecycle marketing, including onboarding, engagement, retention, cross-sell, and upsell, in partnership with Customer Success and Account Management.
• Use AI throughout the funnel: build AI agents and workflows for account research, enrichment, personalization at scale, predictive scoring, and campaign testing, with human review for quality and compliance.
• Measure and report on pipeline contribution, conversion, and expansion, and maintain HubSpot data quality, attribution, and dashboards.

• 5+ years of hands-on B2B demand generation, lifecycle marketing, or marketing automation experience.
• Expert-level HubSpot skills, including workflows, lead scoring, lists and segmentation, lifecycle stages, routing, and reporting. HubSpot certifications are a plus.
• Proven, hands-on use of AI in marketing, such as LLM assistants (Claude, ChatGPT), HubSpot AI features, AI enrichment and prospecting tools, and automation platforms (Clay, Zapier, n8n), with measurable results to share.
• A track record of building nurture, scoring, and routing programs that increased qualified pipeline.
• Strong analytical skills, including funnel metrics, attribution, GA4, and data-driven optimization.
• A builder who executes directly rather than relying on agencies. Experience in B2B cybersecurity, open-source, or infrastructure software is preferred.

What's in it for you?

• A strong focus on professional development with opportunities for learning and growth:
• Interesting and challenging projects,
• Mentor and other knowledge-exchange programs;
• Fully remote work with flexible working hours, that allows you to schedule your day and work from any location worldwide;
• Paid 24 days of vacation per year, 10 days of national holidays, and unlimited sick leaves to ensure you maintain a healthy work-life balance;
• Compensation for private medical insurance;
• Co-working and gym/sports reimbursement;
• The opportunity to receive a reward for the most innovative idea that the company can patent, fostering a culture of creativity and innovation.