Activation GTM Lead (Cloud & AI Platforms)

Job#: 3052881
Job Description:
Activation GTM Lead (Cloud & AI Platforms)
Location: United States (Remote)
Work Type: Contract
Role Overview
We are seeking a strategic and execution-focused Go-To-Market (GTM) leader to accelerate growth for Cloud and AI platforms. This role is highly visible and serves as the primary connection between product marketing and field sellers. The ideal candidate will possess commercial acumen, cross-functional leadership skills, and analytical thinking to translate strategy into scalable market execution and help customers realize business value.
Key Responsibilities

• Develop and execute integrated go-to-market strategies for priority cloud and AI solution areas.
• Act as the connection between product marketing and field sellers, understanding performance against targets, customer base, and sales process challenges.
• Analyze market trends, sales pipeline, and campaign ROI to recommend effective GTM motions and marketing campaigns.
• Partner with Sales, Marketing, Customer Success, Product, Finance, and Operations teams to align priorities and execution plans.
• Build scalable activation programs that enable consistent execution across multiple teams.
• Design and implement enablement strategies that help customer-facing teams articulate value and drive customer adoption.
• Collaborate with strategic partners to expand reach and improve customer engagement.
• Analyze customer, market, and operational signals to identify opportunities and risks, translating complex data into actionable recommendations for leadership.

Required Qualifications

• Bachelor's degree in Business, Marketing, Technology, Engineering, or a related field, or equivalent practical experience.
• Significant experience in go-to-market strategy, business planning, sales enablement, business development, consulting, or product marketing.
• Demonstrated success leading large cross-functional initiatives in complex, matrixed organizations.
• Experience influencing senior stakeholders and driving alignment across multiple functions.
• High emotional intelligence for working with field leaders with strong opinions.
• Strong analytical, communication, and executive presentation skills.
• An ownership mindset and the ability to operate with a degree of ambiguity.

Preferred Qualifications

• Experience in cloud computing, artificial intelligence, data platforms, developer technologies, or enterprise software.
• Familiarity with a large technology company's partner ecosystem and customer acquisition strategy, particularly for small and medium customers.
• Understanding of customer acquisition, pipeline management, and partner-led growth motions.
• Proven ability to connect technical solutions to business outcomes and customer value.

Everforth Apex is a world-class IT services company that serves thousands of clients across the globe. When you join Everforth Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRateds Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Everforth Apex uses a virtual recruiter as part of the application process. Click for more details. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Everforth Apex and its affiliates, and contracted partners. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can reply STOP to cancel and HELP for help. You can access our privacy policy at
Everforth Apex Benefits Overview: Everforth Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Everforth Apex team member can provide.
Everforth Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Everforth Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
If you require an accommodation under the Americans with Disabilities Act to participate in an interview with a virtual recruiter or to use our website for a search or application, please contact our Benefits Department at or . Please note that this contact information is strictly to be used for medical ADA accommodations and that no other inquiries will be answered.
UnitedHealthcare creates and publishes the Transparency in Coverage Machine-Readable Files on behalf of Everforth Apex Systems.