Salesforce Marketing Cloud Director

That moment inspired Fred to build a company that could do that for everyone—freeing people from busywork so they could focus on meaningful work. Today, ServiceNow is the AI control tower for business reinvention. Our ServiceNow AI platform brings together any AI, any data, and any workflow— helping 85% of the Fortune 500® work smarter, faster, and better. We're building an AI-native culture where technology and talent are unstoppable together. Execute lifecycle marketing campaigns and journeys, managing the day-to-day tactics that drive customer engagement and retention.

You will own the performance of assigned programs, collaborate with cross functional teams, and contribute to continuous optimization of customer experiences.

Own execution and performance of lifecycle marketing programs: campaigns, journeys, and engagement initiatives
~ Build and maintain customer journeys using marketing automation platforms; test and optimize based on performance data
~ Execute real-time segmentation and targeted messaging across email, in-app, and other channels
~ identify performance gaps and recommend optimization tactics
~ Coordinate with Creative, Content, and Brand teams on messaging, personalization, and asset development
~ Support data and analytics team with audience definition, testing requirements, and performance analysis
~ document learnings and share insights with the team
~ Collaborate with Product and Customer Success teams on engagement signals and retention opportunities
~ Contribute to quarterly business reviews and performance analysis
3-5 years in email marketing, lifecycle marketing, retention marketing, or related discipline
~ Proficiency with marketing automation platforms and analytics tools
~ Experience building and optimizing customer journeys or email campaigns
~ Strong analytical skills and comfort working with performance data
~ Excellent project management and organizational skills
~ Understanding of customer engagement best practices and testing methodologies
For positions in this location, we offer a base pay of $126,800 - $221,900 , plus equity (when applicable), variable/incentive compensation and benefits.

Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location.

To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law.

In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.

For positions requiring access to controlled technology subject to export control regulations, including the U.Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.