Manager, Digital Marketing *Remote

Hybrid work

Employees work in a hybrid model balancing collaboration in our office and remote work. We’re looking for a
Marketing Manager with a proven track record of driving brand growth and engagement by delivering impactful global integrated marketing campaigns. Reporting to the Director, Digital Marketing, you’ll turn franchise strategies into actionable marketing plans developing creative campaign ideas, managing execution, and measuring performance for Strawberry Shortcake, Degrassi and Yo Gabba Gabba!

You’ll also line-manage our Content & Community Specialists, ensuring alignment and growth. This role is hands-on and highly collaborative, requiring strong organizational skills and experience in multi-channel campaign management. You’ll work closely with internal teams across Franchise, YouTube, FAST, Media Solutions, Communications and Licensing/Consumer Products as well as regional marketing managers, agencies and influencers/creators to ensure campaigns are innovative, on-brand, and optimized for success.

Develop and own franchise marketing plans for Strawberry Shortcake, Degrassi and Yo Gabba Gabba including social media strategies, campaign development and execution, paid media campaigns and creator and influencer programs. Ensure all global marketing activity aligns with broader franchise strategies
, brand positioning, and long-term audience growth objectives. Manage day-to-day relationships with global agencies, freelancers, and content creators; oversee asset delivery,deadlines and content approvals.

Plan and execute influencer and creator programs
, ensuring compliance with brand guidelines, legal requirements and campaign goals. Collaborate with Media Solutions to brief digital advertising campaigns, monitor performance, and optimize creative for ROI. Integrate consumer product priorities and retail promotions into marketing activity in partnership with Licensing teams. Monitor campaign performance
, applying test-and-learn approaches and optimizing tactics based on KPIs.

Provide constructive feedback on global social and marketing assets
, ensuring adherence to brand standards and platform best-practice. Maintain campaign calendars aligned to franchise priorities and seasonal plans. Synthesize audience, campaign, and platform insights into actionable recommendations that inform future franchise marketing strategies with monthly reports and quarterly reviews. Hands-on experience managing multi-channel campaigns end-to-end
, from planning to reporting with a focus on social media, digital marketing and audience growth.

Strong understanding of marketing principles
, including funnel strategies and paid/organic/earned channels. People management experience, with record of mentoring and developing junior team members. Proficiency with marketing and social media tools
, including analytics platforms (e.g., Google Analytics, social insights) and scheduling tools (e.g., Exceptional project management skills and attention to detail. Experience working with agencies, freelancers, and cross-functional teams
. Skilled in providing creative feedback and applying brand guidelines.

Passion for kids’ and family entertainment and digital storytelling. Our Commitment
Diversity, Equity, and Inclusion are in our DNA. As a global leader in kids and family entertainment, we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain.

To us, a culture of belonging is one where we celebrate and welcome the diversity of all employees, stakeholders, and external partners and strive to create an environment where every individual feels valued, respected, and brings their authentic self to work. WildBrain accommodates people with disabilities throughout the recruitment and selection process. At WildBrain, we build and grow beloved family brands through exceptional entertainment experiences.

Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, we are a global leader in franchise management—bringing stories to life through content production, audience reach and consumer products.

Our award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as
The Snoopy Show, Strawberry Shortcake: The WildBrain Network, offering more than 1,000 channels across YouTube, FAST and AVOD, delivers premium-quality content to today’s kids and families wherever they’re watching—connecting advertisers to audiences at scale through brand-safe media solutions. WildBrain CPLG, our global licensing and consumer products arm, represents our own and partner brands across major territories worldwide.

Headquartered in Toronto, WildBrain trades on the Toronto Stock Exchange (TSX: WILD).

Attention

We have been made aware of individuals and recruitment agencies falsely claiming to represent WildBrain and offering employment opportunities on our behalf.
All legitimate opportunities are managed through our internal Talent Acquisition team and verified partners, and are posted on our official careers page and LinkedIn. If you are unsure about the legitimacy of any outreach, please verify by contacting us directly.