Field Marketing Manager (Melbourne)

Role Summary
We’re looking for a commercially driven Field Marketing Manager to partner closely with regional sales teams in ANZ to deliver high-impact marketing programs that generate qualified pipelines and accelerate revenue growth. In this role, you’ll own the end-to-end planning, execution and optimisation of integrated marketing campaigns across key verticals. You bring a solid track record in B2B demand generation, a passion for field marketing, and the ability to translate strategy into measurable outcomes.

Key Responsibilities
Strategy & Planning
Act as a strategic partner to regional sales leaders, aligning marketing initiatives with sales priorities and pipeline targets, working alongside the centralised marketing team to set strategy for the financial year
Develop and execute annual/quarterly marketing plans to drive acquisition, customer expansion and retention
Define audience segmentation, buyer personas and lifecycle strategies
Collaborate with global teams to align messaging, campaigns and go-to-market plans
Monitor market trends, competitor activity and customer insights to inform strategy
Own regional marketing KPIs and present performance, insights and recommendations to senior stakeholders
Manage and optimise regional marketing budgets, ensuring strong ROI and efficient allocation of spend
Demand Generation & Campaign Execution
Design and execute (with growth marketing) integrated, multi-channel campaigns across the full funnel, from awareness to conversion
Develop customer journeys and nurture programs to drive MQL to SQL conversion and pipeline velocity
Leverage digital channels including paid media (search, social, display), email, website and marketing automation platforms
Plan and deliver both virtual and in-person events to generate demand and deepen prospect engagement
Localise global campaigns and content to maximise regional relevance and performance
Partner with content teams to develop assets including case studies, thought leadership and sales enablement materials
Manage social media presence and support social selling initiatives
Track, analyze and continuously optimise campaign performance using data and insights
Sales Enablement & Collaboration
Build strong cross-functional relationships across sales, marketing, operations and product teams
Align closely with sales to support pipeline generation, campaign adoption and lead follow-up
Act as the voice of the field, providing feedback on gaps, opportunities and market needs
Marketing Operations & Performance
Utilise the CRM platform to manage campaigns, leads and reporting
Ensure data integrity, segmentation accuracy and compliance with global standards
Implement structured processes and reporting frameworks to ensure consistent execution and visibilityMonitor and report on campaign performance, pipeline contribution and ROI at regular intervals
Drive co-marketing by joining forces with our partners in region
Continuously test and learn innovative approaches to improve marketing effectiveness
What we are looking for
Bachelor’s degree in Marketing, Business or related field preferred
3+ years’ experience in B2B enterprise marketing, ideally within technology or software
Proven success in demand generation, acquisition marketing and pipeline growth
Experience developing and executing integrated, multi-channel campaigns
Experience with digital marketing channels
Strong analytical mindset with the ability to translate data into actionable insights
Excellent stakeholder management and communication skills, with experience working in matrix organizations
Highly organized, proactive and adaptable, with the ability to manage multiple priorities in a fast-paced workplace
What Success Looks Like
Consistent delivery of high-quality pipeline aligned to sales targets
Measurable improvement in campaign performance and ROI
Strong alignment and partnership with sales and global marketing teams
Scalable, repeatable marketing programs that drive sustained growth
#J-18808-Ljbffr