Marketing Analytics Manager - Loyalty

Marketing Analytics Manager - Loyalty

Up to £75,000 + benefits | Hybrid - x2 days a week in London

A leading UK consumer brand is looking for a Marketing Analytics Manager to join its growing Loyalty Analytics team.

This is a high-impact role within a business where loyalty is a major strategic priority, with significant senior-level investment. You'll help shape the analytics strategy around the loyalty programme, using customer data to understand behaviour, drive value and influence commercial decision-making.

The Role

• Own and shape the analytics strategy for loyalty, understanding drivers of frequency, retention, engagement and customer lifetime value.

• Use customer data and segmentation to identify behavioural groups and measure the impact of loyalty initiatives.

• Support more intelligent personalisation, targeting and promotional activity.

• Lead testing and measurement across loyalty mechanics, communications and rewards.

• Develop and evolve self-serve reporting and dashboards to provide trusted insight into programme performance.

• Partner closely with Marketing, Ecommerce, Product and Customer teams, acting as a key analytics contact for loyalty.

• Lead the conversation around what data is needed, how it should be used and where it can add value.

• Help shape best practice across the wider analytics function and contribute to the development of other analysts.

About You

• Strong SQL and data visualisation skills; Python would be advantageous.

• Solid background in marketing analytics, ideally within retail or another consumer-focused environment.

• Strong understanding of loyalty and CRM analytics, including retention, frequency, CLV, RFM and segmentation.

• Experience with testing, measurement and incrementality would be highly valuable.

• Excellent stakeholder management and communication skills, with the confidence to work with demanding senior stakeholders.

• Comfortable moving between hands-on analysis and strategic analytics leadership.

Package

Up to £75,000 + benefits
Hybrid working - London
Permanent opportunity

If you're an experienced marketing or loyalty analytics professional looking for a role where you can genuinely shape the data and analytics strategy, this could be a great opportunity.

Find out more and apply via the link below!