Generalist Marketing Designer - Freelance

About The Role

Right Side Up is looking for a hands-on generalist marketing designer who can own a day-to-day production queue across email, direct mail, and web and display design, without needing a creative director to hand off the thinking. This is a production-focused, individual contributor seat, not a creative director or brand leadership role.

You'll build responsive email designs inside an existing component library, design web and landing pages in Figma using an established design system and auto-layout, and prepare print-ready direct mail files in InDesign, including color setup and vendor-ready specs. The strongest candidates move comfortably between polished digital creative and the more technical, detail-heavy production work that keeps a queue moving, and a background in finance or another highly regulated industry is a strong plus. This reflects an evergreen need we see across clients, not a single open role, so we're building an ongoing bench of designers like this for freelance engagements typically running 15-20 hours per week.

Responsibilities

Own day-to-day production across email, direct mail, and web and display design.

Build and assemble responsive email designs within an existing component library.

Design web and landing pages in Figma, working within an established design system and auto-layout.

Prepare direct mail files for print, including color setup and compliance-ready specs.

Support display and affiliate banner production as volume requires.

Partner closely with an in-house creative lead to stay aligned on brand standards and priorities.

Requirements

5+ years of experience as a generalist marketing or production designer.

Strong portfolio spanning email, direct mail/print, and web/digital design, with demonstrated typography and layout craft across those formats.

Proficient in Figma, including auto-layout and working inside an existing design system built by someone else.

Experience in InDesign for print production and mail file prep.

Comfortable moving between polished digital design and more technical, detail-heavy production work.

Background in finance or another highly regulated industry is a plus.

Able to work independently within a lean, fast-moving team with minimal oversight.

Tools & Platforms

Figma

Adobe InDesign

Adobe Creative Suite (Photoshop, Illustrator)

Email/component-library platforms (e.g. Salesforce Marketing Cloud, Braze, or similar)

Why Right Side Up

Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts!